MONCAYO PROGRAM: SCHOOL OF COMMAND, TRAINING AND TALENT DEVELOPMENT
Learn how to develop social and executive competencies to increase your efficiency and productivity and that of the teams under your charge.
The business world has always demanded continuous personal and professional development from people with responsibility for results, in order to respond to an increasingly complex reality. As opposed to technical and managerial or hard skills, soft skills are intra- and interpersonal behavioral competencies, which are needed to interact effectively with others, to lead, negotiate and reach agreements, to motivate and self-motivate, and, among other things, to be results-oriented.
The specialized course in Management School, training and talent development is a management development program in the area of people management skills and personal development, which aims to professionalize middle managers in the leadership and management of teams.
WHY STUDY THE MONCAYO PROGRAM?
The specialized course in School of Management, training and development aims to professionalize middle management in the direction and management of teams. It allows them to acquire and put into practice tools and techniques to lead, motivate, reach agreements and objectives in response to the demands of an increasingly complex reality.
DIFFERENTIATING FACTORS
Develop social and executive skills to increase the efficiency and productivity of themselves and the teams under their charge
Transferring practical tools for team management to the workplace.
Internalize an integral leadership model, understanding that in order to lead others one must know how to lead oneself.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CEMY stands out for:
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#46
EUROPE
Best Business Program. Focused on student employability.
#41
WORLDWIDE
Best Business Program. Based on the opinion of students, alumni and employers.
#1
SPAIN
Best Business School. Focus on student experience, preparation for working life and international perspective.
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
To groups of managers, understanding that the manager is the one who must channel the strategy, assume the objectives and get the teams to carry out a goal-oriented performance.
We refer to working professionals who:
- Implement actions to operationalize management's strategies.
- They play the role of liaison between the functional units and the management team.
- They lead work teams, optimize procedures and manage the know-how of their team, fostering a results-oriented work environment.
- They have a high potential for managerial succession, but do not yet have teams in charge.
Objectives of the Moncayo Program: School of command, training and talent development.
Develop social and executive competencies to increase the efficiency and productivity of themselves and the teams they are in charge of.
Transferring practical tools for team management to the workplace.
To internalize an integral leadership model, understanding that in order to lead others one must know how to lead oneself.
Promote personal and professional maturity to face the paradigm shift: from an environment of abundance to an environment of scarcity.
Develop emotional and social competencies to create positive and effective work environments.
ACADEMIC PROGRAM
Focused especially on training and talent development, learning is the product of a process of immersion in best practices thanks to a methodology that seeks pedagogical efficiency and a greater emotional impact, achieving a high commitment to change in the attendees. The Moncayo Program has a duration of 78 hours distributed as follows: Workshops (56 h.), Outdoor (8 h.), Pre-post work (8 h.) and Coaching (6 h.).
- Leadership vs. leadership: Leading myself.
- Values, principles and characteristics of leadership: Habits of the highly effective leader.
- My leadership style: How I see my environment, how I perceive my collaborators.
- Situational leadership: Task and relationship orientation.
- Emotions at the service of leadership: Resonant leadership.
- Transformational leadership. Change.
- The bases of power and authority
- Motivation in work teams
- Emotions and the work environment:
- Emotional intelligence, concept:
- Intrapersonal:
- Emotional self-knowledge.
- Emotional control.
- Self-motivation.
- Interpersonal:
- Recognition of other people's emotions.
- Personal relationship skills.
- Human communication:
- Realities and perceptions.
- Barriers and skills.
- Revision of the traditional model:
- News, self-exposure, relationship and incitement.
- Communicative languages:
- Verbal language.
- Non-verbal language.
- Paraverbal language.
- Empathy and communication:
- Active listening
- Persuasion and influence.
- Characteristics of conflicts.
- Phases of a conflict.
- Dynamics of a conflict.
- Negotiation: Basic negotiation skills:
- Interpersonal conflict
- Nature.
- Substantive and emotional problems.
- Triggering events.
- Conflict tactics and resolution behaviors.
- Costs and benefits of conflict.
- How to resolve conflicts arising from overwork.
- Conflict management. Control strategies.
- Group/intergroup conflict
- The transformation of organizations: the future.
- Change and transition.
- Rules for managing changes:
- Facilitating conditions.
- Keys and results.
- Roadmap of changes.
- The 4 phases to reach flexibility.
- Change management and emotion management:
- Personal obstacles that block us.
- Unlearning.
- Identity and success.
- Acceptance and commitment.
- Values, characteristics and behaviors of the leader:
- Habits of effectiveness.
- The leader and his or her ability to produce results.
- Our leadership style:
- How I see my collaborators is how I manifest myself as a leader. Vision of the professional environment. How we see the team.
- Situational leadership:
- Resonant leadership and transformational leadership.
- Talent management and coaching.
- A working model: Grow.
- An intervention model: the Heron.
- Staging of coaching cases.
- Action plans.
- Motivating a team in the face of change:
- Motivational factors. Dissatisfaction and satisfaction.
- What motivates the team today. Autonomy, expertise and purpose.
- Working in a high performance team:
- Difference between group and team.
- Clear, known and assumed objectives.
- The phases of a team:
- Training, conflict, norms and results.
- High performance equipment:
- Team characteristics and relationships with the leader.
- Success and failure factors.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
Focused especially on training and talent development, learning is the product of a process of immersion in best practices thanks to a methodology that seeks pedagogical efficiency and a greater emotional impact, achieving a high commitment to change in the attendees. Students receive a process of executive coaching with certified coaches, which allows them to discover their own resources and develop their own action plan applied to their job.
Methodological tools:
- Classroom-workshop: highly interactive hands-on classroom with visual aids
- Skills and/or competency tests
- Readings and cases: articles on management, people management and self-leadership. Case studies.
- Individual action plan: individual document with improvements and changes introduced from the training as an improvement project to be implemented in the position.
- Coaching: individual coaching sessions.
- Outdoor experiential: teamwork experience in a non-classroom environment.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
*Faculty and guest speakers are subject to change.
Campus and prices
Moncayo Program: Management school, training and talent development in Zaragoza
The Moncayo Program is taught at our campus in Zaragoza. The postgraduate training area includes specialized master's and postgraduate programs in business management, marketing, digital business, technology, international trade and business, and communication and advertising. At our Zaragoza campus we welcome more than 300 students each year so that they can train in the most sought-after disciplines in the business world.
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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