INTEGRAL PROGRAM FOR MANAGEMENT IMPROVEMENT AND UPDATING
WILL HELP YOU DEVELOP LEADERSHIP SKILLS TO MOTIVATE AND GUIDE TEAMS.
The speed of change in the increasingly volatile, uncertain and complex environment is such that it forces executives and managers to keep up with constant development, in which they have to manage and lead multicultural and intergenerational teams, while also taking into account the uncertainty generated by the evolution of the economy and geopolitical tension. All these factors must be taken into account when shaping the company's business development. This training program is designed to help respond to these problems and to meet the challenges they entail.
- Full Time
Language:
SpanishOn-site
Available locations
- Seville
- Malaga
- Grenada
WHY STUDY THE MANAGEMENT IMPROVEMENT AND UPDATING PROGRAM?
Management to Management Faculty
the program has a faculty made up of high-level executives who convey the reality of the market through their knowledge and business experience.
Methodology in accordance with the reality of the Director.
The development of the sessions with a methodological format that adapts to the dedication time of the managers, with practical sessions that allow them to obtain a vision of the new realities, the acquisition of solutions and management tools that can be applied immediately in their work place.
Networking with professional relational opportunities
the nature of the contents and themes of the program encourage teamwork among participants, establishing both professional and personal links and relationships.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our PMAD stands out for:
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of over 50 Years: Reputation of over 50 Years: ESIC is an educational institution with a rich history of over 50 years in the teaching of marketing and business. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales, crucial areas in today's digital age.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#46
EUROPE
Best Business Program. Focused on student employability.
#41
WORLDWIDE
Best Business Program. Based on the opinion of students, alumni and employers.
#1
SPAIN
Best Business School. Focus on student experience, preparation for working life and international perspective.
ENTRY PROFILE, WHO IS THE PROGRAM AIMED AT?
This program is aimed at managers, directors and area managers who are in charge of teams and consider the need to acquire skills and competencies in new leadership models based on the changing circumstances of the current management environment.
Objectives of the Superior Program for Management Improvement and Updating
Understand and comprehend the current environment and the implications and opportunities it may have on your company's strategy, culture, management and organization.
Understand the impact of technology on the company's business, relationship and sales models.
Develop emotional and social competencies to lead change, create positive work environments, increase people's energy and enthusiasm in order to boost efficiency and productivity of the team and the rest of the team, and to focus on and achieve the defined objectives.
Convey and raise awareness of the impact of their decisions on the company's income statement and profitability.
To train managers in the most strategic areas of knowledge to boost the competitiveness and continuous innovation of their companies, in order to obtain the right criteria when making decisions and improve brand positioning in CSR and attract talent.
ACADEMIC PROGRAM
- Success as part of our path.
How to be more of a leader by having more followers.
- The need for ethical and transformational leadership in 21st century organizations.
- My leadership style: how I see my environment and how I perceive my collaborators.
- Situational Leadership: task and relationship orientation.
- Maturity analysis level of my followers.
- From control to delegation: Empowerment, Accountability and Ownership.
- Emotions at the service of leadership: Resonant Leadership.
- Transformational Leadership and change management.
- How to be an organization based on collaboration and innovation.
- VUCA vs BANI environments
- New organizational models
- Organizational Agility (Business Agility).
- What does it mean, models and references, how to get there, who is practicing it?
- How to achieve organizational agility through agile methodologies:
- Traditional vs. Agile Methodologies
- Design Thinking for innovation
- Scrum, and other methodologies to bring agility to the entire organization
How to get the most out of people by knowing the situation of the team and how to achieve a real team feeling.
- What is an EAR?
- Fundamental principles of a high performance team
- Phases through which a high-performance team goes through
- How to overcome each of the phases
- The high performance state.
- Communication in high performance teams
- The Rapport and the Rapport Pyramid.
- How to define and establish corporate governance of the organization.
- Corporate Strategy.
- Financial Strategy.
- Disruption and Innovation.
- Responsibilities of the Board Members (current, future and Senior Management).
How to know and satisfy our customers and consumers
- Marketing objectives, strategies, control actions and budget.
- Keys to the Digital Marketing Plan.
- Driver Data Company and data governance management.
- How to create and exploit a quality marketing database.
- Metric trends and data platform factors.
- Main marketing automation solutions.
- Profitability analysis (ROI) in a digital marketing plan.
How to develop business strategies in times of transformation.
- Current business context
- Business strategy: fiction or reality?
- Current business planning
- Criticality and particularities
- Successes and failures in the current operations and systematics of the commercial teams.
- The objectives and the new commercial DPO
- Considerations for the improvement of definition, modeling
- and socialization of KPI's
- Limitations of quota setting models
- Animation and incentivization through VRS
- Limitations and use cases
- Hybrid models: results and behaviors
- Levers to enhance specific goal orientation, performance and sense of belonging.
How to boost your emotional intelligence and resilience.
- Origins and antecedents of emotional intelligence.
- The success ratio.
- The relationship between the emotional and the rational: thoughts, emotions and behaviors.
- Emotional "literacy".
- Function of emotions.
- Emotional typology.
- The neuropsychological basis of emotional intelligence.
- Development of emotional intelligence through body work.
- Self-knowledge, perception, evaluation and expression of my emotions.
- Self-regulation.
- Self-motivation.
- The basic emotional process.
- The ability to recognize and understand the emotions of others, predict their behavior and establish satisfactory relationships.
- Understand the emotions of others and help them develop.
- Social skills.
- The change curve.
- The five axes of resilience to face a changing environment.
- Identification of my strengths and areas of development to become more resilient.
How to understand and optimize the income statement as the basis for sustainable growth.
- Financial statements as information support for analysis and control.
- The balance sheet as a tool for evaluating the financial situation: analysis of liquidity and indebtedness.
- Balance sheet assets and liabilities.
- Working Capital as a measure of liquidity.
- Operational Funding Requirements (OFR) as a measure of the management of
- investment/operational financing.
- The concept of Net Indebtedness.
- Liquidity and debt management: measurement indicators, causes,
- consequences and actions to be taken based on the observed behavior.
How to understand and optimize the income statement as the basis for sustainable growth.
- The income statement as an element of analysis to analyze the situation
- economic: margin and profitability analysis.
- Structure of the PYG account by calculation steps:
- Gross Margin, EBITDA, EBITDA, EBIT, Net Profit.
- Economic Profitability versus Financial Profitability:
- Financial leverage
- Profitability management:
- Measurement indicators and improvement levers
- Structure of the PYG account by calculation steps:
How to succeed in face-to-face and virtual environments.
- The three pillars of communication
- Verbal communication (what we say)
- Paraverbal communication (how we say it)
- Non-verbal communication (how we gesture)
- Scenic techniques ("Make them see you so they will listen to you")
- Communication tools
- The new ancestral fashion: storytelling...
Problem Analysis and Decision Making in Complex Environments.
- Complex environments and complexity management.
- A well stated problem is a solved problem:
- Define the problem correctly.
- Pitfalls of the initial approach.
- Solve in 6 phases. From definition to implementation.
- Fragmenting to understand. Some techniques.
- An approach to decision making: the eight key factors.
- The human factor in decisions: neuroscience and psychological traps.
- The moments of the process: building the decision and making the decision.
- The influence of the group and corporate culture.
- How you decide when faced with uncertainty and risk scenarios. Decision maker profile.
Composing our future.
- To live a memorable team experience and strengthen their bonds through music.
- To create through music a space of trust and closeness.
- Enhancing the mindset in the face of uncertainty
- Reinforce the team's identity and the organization's culture through the co-creation of its song.
- Visualize strengths, challenges, and needs, giving answers to our challenges.
- Generate a strategy and important milestones staff according to the training.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
All modules will be developed in a workshop format, where participants will work in subgroups on practical cases, facilitated by the trainer.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
Managers, directors and area managers who are in charge of teams and consider the need to acquire skills and competencies in new leadership models based on the changing circumstances of the current management environment.
Campus and prices
Superior Program for Management Improvement and Updating in Seville
The Management Improvement and Updating Program is taught at our campus located in the Cartuja Science and Technology Park (PCT), our classrooms have more than 25 years of history. A space of innovation where you can study master's or postgraduate programs in a technological and cutting-edge environment, so that you can prepare yourself for the challenges of a changing and highly competitive environment.
Campus in Seville
C. Leonardo Da Vinci, 9, Isla de La Cartuja | 41092 Seville
View in Google Maps
Superior Program for Management Improvement and Updating in Malaga
The Management Improvement and Updating Program is taught at our own ESIC campus in Malaga. The campus is located in the Parque Tecnológico de Andalucía and for more than 25 years we have been training students in master's and postgraduate programs focused on marketing, human resources, sales, finance and business and management. Our value proposition is to provide you with the necessary strategies and tools to put them into practice in the disciplines of the digital universe.
Superior Program for Management Improvement and Updating in Granada
Since 2003 there has been a collaboration between ESIC and the Escuela Internacional de Gerencia de Granada (EIG) to implement ESIC's master's programs, among them the Management Improvement and Updating Program. The building is 100% sustainable, focused on energy savings to be a green and responsible construction.
Campus in Granada
C/Periodista Eduardo Molina Fajardo, 38 | 18014 Granada
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SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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