SPECIALIZED ONLINE COURSE IN DIGITAL MARKETING
Learn the basics of digital marketing and accelerate your career.
A strategic and practical vision of digital marketing that allows to have the knowledge and tools to develop the digital marketing plan with the main actions such as SEO, SEM, Social media, design of digital assets, programmatic advertising.
This course is the lever that allows you to have enough knowledge to start your career in digital marketing and reach the bases that allow you to get the most out of online strategies.
- Online
Language:
SpanishOnline
Available locations
- Online Format
WHY STUDY THE SPECIALIZED ONLINE COURSE IN DIGITAL MARKETING?
Digital marketing is the present and the future. The audience and commerce is digital and will become more so every day: artificial intelligence, augmented reality, marketing automation, metaverse... Training in this environment guarantees knowledge of the tools that move the market.
Improve your employability
The digital sector has no unemployment and its professionals are the most demanded. Having training and certifications in the area guarantees an improved career path.
Higher salaries
The sector's professionals are among the highest paid in the industry. Both technical and marketing salaries will continue to increase their differential with the rest.
Working at the cutting edge of innovation
A career in the digital environment means innovating every day, testing new tools and techniques and adapting exciting technologies.
Why ESIC?
At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our CEOMD stands out for:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programs adapted to today: ESIC prides itself on keeping its academic programs up to date with the latest trends and technologies. The advanced course you are considering focuses on online strategies in social media and sales crucial areas in today's digital age.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE COURSE AIMED AT?
Responsible for the commercial area.
Media professionals.
Marketing managers.
Advertising media buying and selling professionals.
Professionals from advertising and communication agencies.
Recent graduates seeking specialization.
Objectives of the Online Specialized Course in Digital Marketing
Obtain a strategic vision of digital marketing.
Be able to develop a digital marketing plan and calculate the return on investment.
To know in sufficient depth the different digital marketing techniques.
Understand the main concepts of web analytics.
Know the key elements for the effective construction of digital assets.
ACADEMIC PROGRAM
The Digital Marketing Specialty Course is a unique combination of solid theory and applied practice, designed for those looking to master modern digital strategies and take their business to the next level. Covering fundamental areas such as SEO, SEM, social media, data analytics and content strategy, our program offers a 360° view of the digital ecosystem.
Under the guidance of recognized experts in the sector, practical exercises and projects are carried out that allow the acquired knowledge to be applied immediately. This dual methodology ensures not only theoretical understanding but also practical aptitude in real-world situations.
Given that we are in an era where digital marketing is essential, investing in training of this caliber is betting on a solid professional future.
In this course, students will learn how to design, implement and measure an effective digital marketing plan. It will cover everything from defining objectives and KPIs, to selecting the right channels and tools. This module will serve as a roadmap, enabling you to make informed, results-oriented decisions in your digital strategy.
This course focuses on optimizing the user interface and user experience on websites and mobile applications. User-centered design principles, information architecture and usability testing will be explored, all with the goal of increasing conversion rates and improving customer satisfaction.
Here, students will learn how to optimize websites to improve their visibility in search engines. From keyword analysis to on-page optimization and link building, this course covers all the essential practices to increase quality organic traffic.
This module focuses on paid search engine advertising. Students will learn how to create, manage and optimize campaigns on platforms such as Google Ads, with a particular focus on maximizing ROI.
In this course, students will learn how to use social media platforms to achieve business objectives. From content creation to community management and social advertising, all aspects of executing an effective social media strategy will be covered.
Students will be immersed in the art of attracting and retaining customers through relevant and valuable content. Topics such as marketing automation, conversion funnels and lead nurturing are some of the topics that will be covered in detail.
This module addresses the automated purchase of online advertising space. Students will learn how to use demand and supply platforms to efficiently purchase ads targeted to specific market segments.
In this course, students will learn how to interpret and analyze web traffic data. Using tools such as Google Analytics, they will gain valuable insights that will allow them to make data-driven decisions.
This module teaches how to evaluate the ROI of various digital marketing actions. Students will learn how to use metrics and KPIs to measure the effectiveness of their strategies and optimize their performance.
Finally, in this course students will learn how to manage and optimize online stores. From the configuration of platforms such as Shopify to pricing and logistics strategies, all aspects necessary to succeed in e-commerce will be covered.
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
SEO Workshop: In this workshop, participants will be able to see through the tutor how the taught knowledge of SEO is applied in a project in real time. Through tools such as SEMRush and Moz, they will see how to perform a keyword analysis, on-page adjustments...
SEM Workshop: This workshop will focus on creating and optimizing Google Ads campaigns. Students will see examples of how to select effective keywords, set up ad groups and write persuasive ads.
ROI Workshop: In the ROI Analysis Workshop, participants will learn how to measure the return on investment of different digital marketing actions.
TEACHING METHOD
TRANSFORMATIVE LEARNING BY ESIC
It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally.
In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:
- Business reality brought to the classroom through case studies and practical activities.
- Soft Skills fundamental for your personal and professional development
- An expert teaching and sectorial faculty
- A heterogeneous community of national and international students
- All the areas and services that ESIC puts at your disposal
The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools.
The resources you will have at your disposal are:
- Asynchronous support materials, videos, readings, etc.
- Self-evaluation
- Tutored application and feedback
- Practical and experiential activities
- Evaluation system that combines the demonstration of individual and group achievements.
- Supervised final project
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Antonio Mas Gómez
Program Director
*Faculty and guest speakers are subject to change.
JOB OPPORTUNITIES
- Digital Marketing Director
- Digital Content Strategy Specialist
- Online Advertising Campaign Manager
- Data and Digital Metrics Analyst
- Specialist in Search Engine Optimization (SEO)
- Specialist in Search Engine Advertising (SEM)
- Social Media Coordinator and Community Manager
- User Experience (UX) and User Interface (UI) Designer
- Email Marketing Specialist
- Digital Project Manager
Campus and prices
Online Specialized Course in Digital Marketing in Online Format
Campus in Online Format
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
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SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
At ESIC we have partnered with the Flywire platform so that you can pay your tuition securely and conveniently.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
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