CURSO ESPECIALIZADO ONLINE EN ANALÍTICA DIGITAL
DESCUBRE LAS CLAVES PARA LLEVAR LA ESTRATEGIA DIGITAL DE TU NEGOCIO A OTRO NIVEL
Un programa pensado para aquellos que quieren profundizar en el mundo de la Analítica Digital y la medición de resultados en el entorno online. Pensado para profesionales del marketing digital que quieren aumentar sus competencias en todo lo relativo a la medición de sus webs, apps y campañas digitales. Combinando clases teóricas y prácticas con herramientas te daremos una visión completa de lo necesario para emprender tu camino como analista web.
- Online
Language:
SpanishOnline
Available locations
- Online Format
¿POR QUÉ ESTUDIAR UN CURSO ESPECIALIZADO ONLINE EN ANALÍTICA DIGITAL?
Optimización de estrategias
La analítica web proporciona información valiosa sobre el rendimiento de las campañas de marketing. Al comprender cómo interactúan los usuarios con tu sitio web o aplicaciones, puedes ajustar y optimizar tus estrategias para maximizar los resultados.
Competencia en el mercado
El conocimiento de la analítica web te permite evaluar y comparar tu rendimiento con el de la competencia. Puedes identificar áreas donde estás a la vanguardia y aprovecharlas, así como áreas en las que debes mejorar para mantenerte competitivo.
Aprendizaje continuo
El marketing digital y la analítica web están en constante evolución. Tomar un curso de analítica web te ayuda a mantener tus habilidades actualizadas y estar al tanto de las últimas tendencias y herramientas en el campo.
Why ESIC?
En ESIC sabemos que la mejor forma de aprender es de forma práctica. Por ello, nuestro programa está diseñado en base a herramientas, talleres, casos reales y uso de licencias para que accedas al mercado laboral con la mayor preparación posible. Nuestro CEOAD destaca por:
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programas adaptados a la actualidad: ESIC se enorgullece de mantener sus programas académicos actualizados con las últimas tendencias y tecnologías. El curso avanzado que estás considerando se centra en estrategias online en redes sociales y ventas, áreas cruciales en la era digital actual.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Reputation of more than 50 Years: ESIC is an educational institution with a rich history of more than 50 years in marketing and business education. This tradition and experience consolidate its leadership in the field and guarantee a quality approach to training.
Pioneers in Marketing: As pioneers in marketing education, ESIC has been at the forefront of marketing trends and practices for decades. This means you'll get an education that is grounded in experience and adapted to the latest developments in the field.
Alumni Network: ESIC's alumni community includes many successful professionals in the marketing and business world. By joining ESIC, you will have access to a valuable network of contacts that can open doors and opportunities in your career.
Programas adaptados a la actualidad: ESIC se enorgullece de mantener sus programas académicos actualizados con las últimas tendencias y tecnologías. El curso avanzado que estás considerando se centra en estrategias online en redes sociales y ventas, áreas cruciales en la era digital actual.
Commitment to Excellence: ESIC has a strong commitment to academic excellence and student success. Highly qualified faculty and cutting-edge teaching methodology ensure that you will get a high-quality education that will prepare you to excel in the field of online marketing and technology.
Rankings and accreditations
YESTERDAY, TODAY, ALWAYS
#1
SPAIN
Leaders in marketing master's degrees according to El Mundo
#3
SPAIN
ESIC on the podium of best business schools for recent graduates and young professionals
#34
EUROPE
ESIC in the top European ranking for marketing programs
#49
WORLD
Best marketing school based on feedback from alumni, students and employers
ENTRY PROFILE, WHO IS THE COURSE AIMED AT?
Aspirantes a convertirse en analista web
Responsables y profesionales del eMarketing
Responsables y profesionales de Marketing y Comunicación
Responsables de Publicidad
Responsables y profesionales del comercio electrónico
Profesionales de agencias y consultoras interactivas
Gerentes de PYMES donde la parte digital del negocio es importante y quieren tener control sobre el rendimiento del canal online
Objetivos del Curso Especializado Online en Analítica Digital
Obtain a strategic vision of digital marketing.
Be able to develop a digital marketing plan and calculate the return on investment.
To know in sufficient depth the different digital marketing techniques.
Understand the main concepts of web analytics.
Know the key elements for the effective construction of digital assets.
ACADEMIC PROGRAM
Adéntrate en el mundo de la Analítica Digital y descubre las claves para optimizar estrategias en línea y maximizar resultados.
- Fundamentos de la analítica web
- Diferencias entre Métricas y KPIs
- El Plan de Medición
- Cómo elaborar una matriz de conversiones
- Selección de KPIs para web / app
- Selección de KPIs para campañas .
- Definición de objetivos
- Tipos de herramientas, KPIS, Análisis y Optimización.
- Configuración e Instalación de GA4
- Informes de Ciclo de Vida y de Usuario
- Filtros y Segmentos
- Métricas y dimensiones personalizadas
- Eventos Clave (conversiones)
- Centro de Exploración
- Instalación de Tag Manager
- Etiquetas, activadores y variables
- Instalación de etiquetas de analítica
- Creación de eventos personalizados
- Creación de eventos personalizados II
- El Data Layer
- Visualizaciones básicas
- Configuración de fuentes de datos
- Métricas calculadas
- Integración de fuentes de datos
- Personalizacion del aspecto
- Buenas prácticas para crear dashboards
- Medición móvil
- Plataformas de publicidad móvil
- Contenidos móviles
- Gestión multidispositivo de activos móviles
- Individualización y asignación en el entorno móvil
- Herramientas de medición y análisis
- Desafíos y oportunidades en la medición y análisis de aplicaciones nativa
- Optimización analítica de contenidos móviles
- Publicidad en el móvil
- Herramientas de medición y gestión: desde Hootsuite, Google Analytics a otras herramientas de pago y gratuitas
- Métricas de marca y negocio aplicadas a las redes sociales
- Elaboración de una cuadro de mando social. Integración de todos los resultados en las distintas redes en un informe
- Análisis de datos aportando valor a datos numéricos y graficas
- Valoración de objetivos y KPIs: recomendaciones para optimizar tu estrategia en redes sociales
- ROI
- Negocio: Ingresos y beneficios
- Analítica de Tráfico
- KPi´s Conversiones
- Fidelización: compradores habituales, frecuencia, compra media, tiempo en la página
- Oferta: Portfolio de producto, productos estrella...
- Engagement: Suscripciones, likes, follows & RSS
- Configuración de ecommerce en Google Analytics
- Definición de modelos de atribución
- Modelos de atribución basados en reglas
- Modelos de atribución data driven
- Herramientas de analítica visual
- GA4 y Big Query
*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.
PRACTICAL PART
Taller de Google Analytics: realizaremos la instalación y configuración de Google Analytics 4, informes básicos, filtros y segmentos, personalización de informes y navegación, centro de exploraciones y modelos de atribución.
Taller de Google Tag Manager: aprenderemos a instalar etiquetas de medición en nuestra web y configurar eventos personalizados.
Taller de Google Data Studio: crearemos nuestros dashboards y paneles de mando combinando distintas fuentes de datos y personalizando la visualización de nuestros datos.
TOOLS YOU WILL LEARN
These are some of the tools you will work with throughout the course. Not only will you put them into practice in the master's degree, but you will internalize their use so that they become support tools in your working life.
Faculty and guest speakers
The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.
Santiago Hermosa Martín
Program Director
Jorge Juan Aguilar García
Ramon Montanera Mateu
Alejandro Domínguez Feliú
*Faculty and guest speakers are subject to change.
Campus and prices
Curso Especializado Online en Analítica Digital en Formato Online
Campus in Online Format
Avenida Juan XXIII 12 | 28223 Pozuelo de Alarcón, Madrid
View in Google Maps
SCHOLARSHIPS AND GRANTS
We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:
- - Own scholarships
- - National scholarships
- - International scholarships
- - Mobility grants for international internships
- - Insurance and assistance
FINANCING
ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.
More information
ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.
More informationESIC AGENDA
-
BUSINESS BREAKFAST. Diverse Organizations, Successful Teams: The Role of HR
When?January 30, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
KAM 2025: Key Account VALUE Strategies
When?February 20, 2025 | from aWhere Campus Diagonal (Carrer de Marià Cubí, 124) -
When?March 20, 2025 | from aWhere Campus Sarrià (Passeig Santa Eulàlia nº2 Barcelona).
CONTENT DESIGNED FOR YOU
In today's business environment, where competition is fierce and customer expectations continue to grow, customer success has become a key element in ensuring the sustainability and growth of organizations.
How many times have we tried to solve a problem by patching it up, without going deep into the real cause, into the root of the problem?
Undoubtedly, JavaScript is one of the most widely used programming languages worldwide. In fact, as early as 2021, according to Genbeta, 14 million programmers were already using it.
How much does a company cost? Undoubtedly, in the financial and business world, the evaluation of an organization is indispensable to determine its real value.
OTHER DEGREES YOU MAY BE INTERESTED IN
Specialized course in big data analytics
Study the Online Specialized Course in Big Data Analytics and obtain the necessary knowledge to manage large volumes of data.
More informationCRM and marketing automation online program
Learn more about ESIC's Marketing Automation program and learn how to build a complete CRM strategy using Salesforce.
More informationOnline course in Growth marketing
Discover the most effective strategies to boost the growth of your business with our Growth Marketing course, boost your skills at ESIC!
More information