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After 25 years of training in digital disciplines, the Institute of Digital Economy of ESIC (ICEMD) has merged its digital DNA with that of the School. Therefore, its current training programs are integrated into the portfolio of ESIC Business & Marketing School.

The new institute will have a differential mission, promoting new training paths that have nothing to do with traditional
to the traditional ones, and by making training programs more dynamic.

A sum of forces that will make ESIC a benchmark in disruptive value propositions and new businesses, while maintaining its essence: ideas as a force for innovation and proximity as tools that transform people to make a better world.

Go to the ICEMD - Innovation Institute of ESIC website

ICEMD as an Institute of
Innovation Institute of ESIC

Our goal is to be a reference in innovation and vanguard, recognized for being a driving force for the growth and development of those who will be the creators of tomorrow.

To discover, experiment, open new stimulating horizons, share new knowledge and solutions that allow ESIC to anticipate and successfully lead the learning and training of the future.

We want to contribute with our activity to inspire change and have a positive impact on people, companies and society.

1Whatare we?

We are the Innovation Institute of ESIC.

We create a collaborative ecosystem thanks to our position between the new talent, the protagonists of innovation and companies, where access to emerging knowledge in the most cutting-edge disciplines, positioning ESIC and its value proposition at the forefront of innovation.

2Whatdo we do and
how do we do it?

We investigate and experiment with new forms of collaborative learning and encourage innovation and open listening.

Our amplifying structure and our disseminating spirit allow us to generate and dynamize new knowledge that helps to understand and solve the challenges of the future.

We are the engine for all that talent eager to explore horizons, face problems and generate new solutions that help bring to life projects capable of inspiring change and positively impacting people, companies and society.

3Why?

Because we want to be drivers of change. Helping to grow, develop and transform those who will be the creators of tomorrow's future.

The ICEMD ecosystem
the Innovation Institute of ESIC

Innovating in the field of
management, marketing and technology
and technology, through open innovation
open innovation,
applied research and collaborative
and collaborative learning.

graphic

Transform the knowledge generated in the Innovation HUB into concrete content deliverables for the School for integration into current or new programs.

KNOWLEDGE
AND SKILLS

Identification of the most relevant Certifications in Management, Marketing, Digital, Technology, and transfer to the school a deliverable with the necessary information to make decisions and be able to integrate it into the training offer.

SERVICES

Identify new learning methodologies and transfer deliverables to the School explaining their impact, importance and how to apply them.

METHODOLOGIES

Identify new Business Models and transfer to the School deliverables that allow to analyze and make decisions with sufficient information on how to respond to these new models.

MODELS
BUSINESS MODELS

Applied Research

Research
Applied

Research between companies and students to solve challenges and identify concrete solutions.

Knowledge x Change

Knowledge
x Change

Creation of co-learning initiatives among managers.

Innovation Research

Innovation
Research

Studies in the field of innovation that will address specific insights to innovate and apply to business.

Digital Solutions

Digital
Solutions

Identification of digital solutions for ESIC.

Entrepreneurs Ecosystem

Entrepreneurs
Ecosystem

Creation of initiatives for joint learning and collaboration between entrepreneurs and companies.

Thought Leadership

Thought
Leadership

Develop outreach initiatives (high-impact events focused on innovation) that reinforce intellectual leadership.

What to study at ESIC?

Discover our MBAs, Masters and Postgraduate Degrees

Business

Business

Management Programs (6 months)
  • Senior Management Program Innovation

  • Senior Management Program Artificial Intelligence and Digital Business

  • Senior Management Program Sustainability

  • Senior Management Program Transformative Team Leadership

Marketing

Marketing

Másteres (12 meses)
  • Master in Digital Marketing

  • Master's Degree in Marketing, Communication and Political Consultancy

  • Online Master in Digital Marketing

Superior Programs (18 weeks)
  • Higher Program in Digital Marketing

  • Higher Online Program in Artificial Intelligence Applied to Marketing and Sales

  • Higher Online Program in Marketing Automation

  • Higher Online Program in Digital Marketing

Specialized Courses (12 weeks)
  • Online Specialized Course in Digital Analytics

  • Online Specialized Course in Customer Experience Management

  • Online Specialized Course in Ecommerce

  • Online Specialized Course in Social Media Management

  • Specialized Online Course SEO & SEM

Certificates (Flexible)
  • Online Certificate in Digital Marketing

Technology

Technology

Másteres (12 meses)
  • Master's Degree in Government and Technology Management

International Business and Trade

Trade and International Relations

Communication and Advertising

Communication and Advertising

Human Resources

Human Resources

Postgraduate training areas - Sales and Marketing

Commercial and Sales

Logistics

Logistics

Finance

Finance

Másteres (12 meses)

Project Management

MORE THAN AN EDUCATIONAL INSTITUTION


SPECIALIZATION

If you want to study Business, Marketing or Technology, we present the most specialized offer in these disciplines in Spain.

PROFESSIONAL DEVELOPMENT UNIT

We open the doors to the world and you can enjoy our lifetime employment opportunities.

ESIC
ENTREPRENEURS

If you want to start your business, receive advice or access to our business incubator, you are in the right place.

ESIC Alumni

You will be part of a community of more than 66,000 alumni around the world.

ICEMD,
INNOVATION INSTITUTE

A reference in innovation and vanguard. A driving force for the growth and development of those who will be the creators of tomorrow.

SOCIETY AND ESIC

Committed to training and ethics.

TRAINING
ONLINE

Learn Business, Marketing and Technology from anywhere in the world, at your own pace.

Contact us at
and request more information.

Write us and we will contact you as soon as possible.
Or if you prefer, call us at [+34] 91 744 40 40

Enrique Benayas

Enrique Benayas

General Manager of ICEMD - ESIC Institute of Innovation

Enrique Benayas

Belen Grana

Director Knowledge Development - Innovation Institute ESIC

María Albalá

María Albalá

Director Innovation Hub - Innovation Institute ESIC

Shall we inform you?