Welcome to the Artificial Intelligence Applied to Marketing Research Group (GIAM).
OBJECTIVE:
The Research Group on Artificial Intelligence Applied to Marketing (GIAM) aims to promote the forefront of knowledge in the strategic convergence between artificial intelligence and marketing.
MISSION:
Explore innovative applications, identify the impact of new technologies and artificial intelligence tools, and refine business strategies by integrating emerging technologies.
With an interdisciplinary approach, the group aims to understand the dynamics of contemporary marketing - and the trend of Algorithm Marketing - by providing informed solutions capable of fully exploiting the potential of artificial intelligence in the various fields of marketing, communication and related areas, including the training and reskilling of its professionals.
Contact for collaborations and projects at:
Carlos Victor Costa
PhD, MA, EMBA, BA Mass Communications, FHEA.
GIAM- Principal Investigator.
Director of the International MBA.
Director of the Master in Communication and Advertising Management.
José María Visconti Caparrós
PhD, BA Law, BA Economy, FHEA.
Director of the Master in Digital Marketing.
Director of the Master in Digital Business.
Marcos Blanco
Executive Director and
partner of the digital agency Gestazion.com.
Professor at ESIC of digital marketing and artificial intelligence.
PROFESSIONALS IN
BUSINESS, MARKETING
AND DIGITAL SKILLS