Master's Degree in Communication and New Technologies Management | ESIC

MASTER'S DEGREE IN COMMUNICATION MANAGEMENT AND NEW TECHNOLOGIES

The Master in Communication and New Technologies Management [DCNT] of ESIC, accredited by ANECA, prepares you to lead in the digital era with advanced skills in marketing and communication.

In our Master's program you will immerse yourself in the strategic management of communication and the effective use of new technologies. You will develop practical skills to analyze trends, create effective communication strategies and execute impactful campaigns. You will be prepared to innovate in digital communication and turn online interaction into significant business advantages.

+ ACADEMIC INFORMATION

  12 months
 
  • Full Time
  Official title

  Language:

Spanish
 

On-site

  60 ECTS credits

  Available locations

  • Madrid
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Postgraduate
Why study?

WHY STUDY THE MASTER'S DEGREE IN COMMUNICATION MANAGEMENT AND NEW TECHNOLOGIES?

The communication and new technologies sector is constantly evolving, driven by technological progress and digitalization. Professionals with advanced skills in these areas are in high demand in the labor market.

Reasons to choose this master's degree:

Why ESIC?

At ESIC we know that the best way to learn is by doing. Therefore, our program is designed based on tools, workshops, real cases and the use of licenses so that you can access the labor market with the best possible preparation. Our Master in Communication Management and New Technologies stands out for:

1

Leading recognition: leading program in communication and advertising, according to "El Mundo".

2

Digital innovation: integrates digital marketing as a key to business communication.

3

High employability: prepares for strategic roles with high labor demand.

4

Practical approach: develops skills to design communication strategies adapted to the digital environment.

5

Leadership and management: we train leaders in communication, advertising and new technologies.

6

Connection with the industry: programs updated with the evolution of the market.

7

Networking: expand your career opportunities with a strong professional network.

8

Active methodology: learn through case studies and real projects.

9

Recognized certification: qualification endorsed by a prestigious institution.

10

Quality teaching: teachers with experience in the sector.

11

International orientation: program designed for the global market.

12

Continuous support: tutoring and counseling throughout the master's program.

Rankings and accreditations

YESTERDAY, TODAY, ALWAYS

ESIC ACCREDITATIONS

More than 55 years of history mean that we have institutional agreements and collaborations that recognize our quality as a business school. These are our accreditations: 

AMBA

ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education

EFMD CEL

EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes

ANECA

National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching

AMBA

ASSOCIATION OF MBAS
The international impartial authority
on postgraduate business education

EFMD CEL

EFMD Programme Accreditation
The leading international system of quality assessment,
improvement and accreditation of business programmes

ANECA

National Agency for Quality Assessment and Accreditation (AQA)
Quality Assurance Systems for Centers and Teaching

Learn more

ENTRY PROFILE, WHO IS THE MASTER'S PROGRAM AIMED AT?

The Master's Degree in Communication Management and New Technologies is aimed at candidates who have just completed their undergraduate studies and a basic distinction will be made between the following:

- Candidates whose academic background comes from the field of Journalism, Advertising, Communication, Marketing or similar, for which their integration in the program will not require additional training, since it is adapted to the levels of knowledge of exit of these degrees.

- Candidates from other fields of knowledge. In order for them to be able to adapt and integrate into the program, they must take, prior to the beginning of the Master, the complementary training in the form of adaptation courses such as Fundamentals of Advertising and Introduction to Corporate Communication, both of 3 ECTs.

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TESTIMONIALS

 

Fernando García Chamizo

DCNT Director

Lucia Centoira

Lucia Centoira

DCNT Student

Studying at ESIC has been a great experience, not only because of the atmosphere of the school and the quality of the specific agenda of my Master (DCNT), but also because it has meant, without a doubt, a before and after in my professional development. My job opportunities have improved and that is something that I notice today, I have obtained knowledge that positions me much better in the professional market.

Objectives of the Master's Degree in Communication and New Technologies Management

1

Develop digital communication skills. You will master the dynamics of social networks, digital marketing and multimedia production.

2

Integrate technologies in communication strategies. You will apply the latest technologies in the creation, distribution and analysis of content.

3

Critically evaluate the media environment. Analyze the impact of new technologies on media and society.

4

Design innovative communication strategies. You will implement comprehensive strategies using technological tools to achieve business objectives.

5

Analyze data and communication metrics. You will make informed decisions to improve communication strategies.

6

Manage corporate reputation and identity. You will design communication plans to strengthen the image and manage crises.

MASTER'S ACADEMIC PROGRAM

The Master's Degree in Communication and New Technologies Management prepares you to lead business communication in a constantly evolving digital environment. You will acquire advanced skills in digital communication, advertising, and management of technology applied to marketing, enabling you to make strategic decisions that impact the organization.

The master's degree is composed of a set of modules designed to cover all the fundamental aspects of communication and technology applied to marketing. Each subject incorporates key tools and certifications, and encourages teamwork through group case studies.

  • 360º Communication: Corporate, Digital and Crisis (6 ECTS)
    • Tools: crisis communication management, social media management.
    • Group cases: development of a comprehensive communication plan.
  • Advertising Communication (6 ECTS)
    • Tools: Tom Micro / Galileo software.
    • Group cases: creation of integrated advertising campaigns.
  • Business and Communication (6 ECTS)
    • Tools: SAP, ERP.
    • Group Cases: analysis of internal and external communication in companies.
  • Communication Management (9 ECTS)
    • Tools: MS Project.
    • Group Cases: Integral communication plan.
  • Management Skills (3 ECTS)
    • Tools: Leadership models, negotiation.
    • Individual Cases: Leadership and negotiation exercises.
  • Methodology and Research in Communication Sciences (6 ECTS)
    • Tools: data analysis, measurement techniques.
    • Individual Cases: applied research in communication.
  • Information, Marketing and Communication Technologies (9 ECTS)
    • Tools: SEO, SEM, CRM, Big Data.
    • Group Cases: development of digital marketing campaigns.
  • Seminars and Conferences (3 ECTS)
    • Content: good corporate governance, sustainability, compliance.
    • Group Cases: discussion and analysis of current trends.
  • External Academic Internships (6 ECTS)
    • Practical experience: application of knowledge in a real company environment.
    • Individual work: preparation of internship report.
  • Master's Thesis (6 ECTS)
    • Objective: to develop an integrative project that demonstrates the competencies acquired throughout the master's degree.
    • Presentation: public defense of the project.

*Academic structure subject to change. Some business reality and networking sessions may be delivered in webinars outside of class hours.

PRACTICAL PART

TEACHING METHOD

TRANSFORMATIVE LEARNING BY ESIC

It is an innovative training ecosystem that helps you to deploy your talent to the maximum and thus develop professionally and personally.

In your journey of personal transformation, you will interact with five pillars of support, which underpin your learning experience:

  • Business reality brought to the classroom through case studies and practical activities.
  • Soft Skills fundamental for your personal and professional development
  • An expert teaching and sectorial faculty
  • A heterogeneous community of national and international students
  • All the areas and services that ESIC puts at your disposal

 

 

The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the center of the learning process and guides you towards academic excellence. The objective is for you to acquire competencies through the practical application of knowledge and tools. 

The resources you will have at your disposal are:

  •   Asynchronous support materials, videos, readings, etc.
  •   Self-evaluation
  •   Tutored application and feedback
  •   Practical and experiential activities
  •   Evaluation system that combines the demonstration of individual and group achievements.
  •   Supervised final project

Faculty and guest speakers

The essence of our program lies in an exceptional faculty. Our faculty is composed of leading professionals and academics with vast experience in the field of marketing and sales. These experts combine their in-depth theoretical knowledge with solid practical experience, offering students a unique and valuable perspective. In addition, many of our professors hold leadership positions in renowned companies, ensuring a direct connection to the latest industry trends and practices.

Fernando García Chamizo

Fernando García Chamizo

Program Director

*Faculty and guest speakers are subject to change.

Employability

100%

of our students are working in the industry one year after completing the program.

45%

graduates stay in the companies after completing their internships

6 MONTHS

The average time of paid internships during the master's degree is more than 6 months.

JOB OPPORTUNITIES

The range of positions available in this program is wide and will depend on your entry profile and your medium-term development plan. However, regardless of the position, you will be able to take responsibility and make decisions in the Marketing and Sales departments.

  • Account Executive.
  • Campaign Executive.
  • Advertising creative.
  • Communication technician.
  • Content writing.
  • Branded content specialist.
  • Communication Consulting.
  • Digital influence consulting.
  • Digital business consulting.
  • Marketing Specialist.
  • Digital Marketing Strategist.
  • Content management and social networks.
  • Communications and Advertising Analyst.
  • Responsible for Internal Communications.
  • Multichannel Communication Strategies Developer.
  • Digital Communication Project Management.
  • Crisis Communication Specialist.
  • Event and public relations organizer.
  • Operations and communications assistant.
  • Campaign Executive.
  • Junior Media Operations Specialist.
  • Retail Marketing Trainée.
  • Sales and Business Developer.
  • Marketing Assistant.
  • Responsible for Public Affairs.
  • Research and Teaching in Communication, Advertising and Digital Marketing.
  • Project Manager.

WHERE DO OUR STUDENTS WORK?

PROFESSIONAL DEVELOPMENT UNIT UDP

PDU

ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.

With almost 4,000 internship offers and more than 2,000 job offers, the UDP has an employability rate of 95% for students advised in the area of Marketing and Sales, or 100% for the area of Communication, among others.

INTERNSHIPS AND COLLABORATING COMPANIES

In the Master's Degree in Communication and New Technologies Management [DCNT] you will have constant contact with working professionals from pioneering companies, either through workshops or interventions in the program. In addition, you will have 150 hours of curricular internships to strengthen your ties with the professional world, so you will be able to take advantage of everything you have learned by working in top companies in the sector. Among them we highlight:

llorente & cuenca
Renault
Orange
lognext
EventoPlus Group
empark
Learn more

STAYS ABROAD

Video

As a student of the Master in Communication and New Technologies Management you will be able to participate in a one-week stay in a top European destination. This stay has a unique cost of 120 euros of tuition, since you will receive a financial aid to cover the expenses of your stay. During this experience, you will receive specific training cycles adapted to the theme of the program and according to the most relevant international events of the moment. You will also have the opportunity to train with students from the host university in a multinational and multicultural environment.

On the other hand, if you prefer a long term stay, you can spend an additional semester at an international university or do an international internship program between 2 and 12 months (at the end of your TFM). This experience has the possibility of being financed with ERASMUS+ funds.

*If for any reason beyond our control, this destination is not available, we will do our best to offer a suitable alternative. Places subject to availability. International Curricular Stay 100% in English. Additional fees apply. This International Experience has a Scholarship Conditional on EU funds.

Campus and prices

Madrid

Master's Degree in Communication Management and New Technologies in Madrid

Campus in Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
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REQUEST INFORMATION

Phone

91 452 41 00

Calls and Prices

- October 2025
Price: 16.400 €

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:

1 Application

  1. Request information through our form.
  2. A consultant will contact you within 24-48 hours. 
  3. You will have a first contact call and a consultancy will be convened for questions and doubts. 
  4. There is a second call where all your doubts are solved and you are guided in everything you need.

2 Test

  1. If the program fits you, you proceed to apply. 
  2. You prepare the necessary documentation (such as university degree or certificates).
  3. You conduct a personal and professional rehearsal.
  4. You deliver all the documentation.

3 Interview

  1. Once the documentation is approved, you will be scheduled for an interview with the program director. 
  2. In this interview, you will be able to discuss specifics you want to know about the program, as well as any questions you may have. 

4 Enrollment

  1. After the interview, your consultant will contact you within 24-48 hours to notify you if you have been accepted into the program.
  2. Once you have been accepted, you have about 5 days to formalize your registration.
  3. As soon as the registration is completed, you will be given all your access (virtual classroom, e-mail...).
  4. Of course, our last step is always to congratulate you and wish you to make the most of your training.
Apply for your place

investment SCHOLARSHIPS AND GRANTS

We do not want economic issues to be an obstacle for you to achieve your goals and ensure a training with a future, therefore, we present a wide range of possibilities that will help you in this regard, both the Scholarship Plan that we have developed from ESIC, as well as those that are available to you from different public or private organizations. The scholarships and grants available are as follows:

  • - Own scholarships
  • - National scholarships
  • - International scholarships
  • - Mobility grants for international internships
  • - Insurance and assistance
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investment FINANCING

ESIC has financing agreements with certain banks under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Secretary's Office. ESIC helps you with the financing of your career.

If you live outside of one of the cities where ESIC has a campus, and you are looking for accommodation, we recommend a series of companies and residences dedicated to student housing. Find the one that best suits your needs.

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flywire

ESIC has partnered with the Flywire platform to accept payments from foreign students from all over the world. You can make your payment easily and securely in your own currency, using local payment methods from the safety and comfort of your home. You will have real-time tracking and multilingual support around the clock.

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