This post aims to share the main insights derived from a research article recently published in the Journal of Consumer Behaviour with the title “Value-based adoption of augmented reality: A study on the influence of online purchase intention in retail”. The research explores the different value drivers that determine the consumers’ attitude to realize purchases through disruptive service technologies such as augmented reality smart glasses (ARSG).

El trabajo, cuyo título original es «University Teaching Planning in Times of covid-19: Analysis of the Catalan Context and Proposal for a Future Model from ESIC Business and Marketing Sc

¿En qué consiste la expedición de mercancías?   La expedición de mercancías corresponde a la última fase de preparación de pedidos. Allí los paquetes son clasificados y acondicionados, según sus características, para su envío final.