Academic information

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The regulations governing student retention for students enrolled Degree Business Administration and Management in the Digital Environment are set forth inthe “Regulations on Enrollment and Retention in Degree Degree Programs.”

The purpose of these regulations is to govern the enrollment and retention of students in the Degree official Degree programs.

Students who wish to validate and/or adapt subjects taken in other official centers must comply with the requirements of the university for such validations and apply for them at the University secretary's office within the deadlines established in order to process the corresponding request. The credits may be recognized by the University taking into account the adequacy between the competencies and knowledge associated with the other subjects taken by the student and those foreseen in the study plan, or which are of an official nature. The regulations for the recognition and transfer of credits can be consulted here here.

The Regulations applicable to the subject Academic Credit Recognition (ACR) at ESIC can be consulted here here

For the purposes of the admissions process, ESIC University is considered a private university with its own admissions regulations, complying with the requirements for admission to official undergraduate Degree programs, the basic characteristics of the entrance exam, and the basic regulations governing admissions procedures as set forth in Royal Decree 534/2024, dated June 11.

Admission Requirements:

Degree student who meets the requirements established by current legislation for admission to the university may apply for admission to the first year of a Degree program. 

The Degree in Spanish during the first and second years and in English during the third and fourth years, with the exception of academic internships and the final Degree project. To this end, an English language admission test will be required; however, students who can demonstrate a level equal to or higher than B2—with the test results no more than two years old at the time of admission—will be exempt from this requirement.
It will be ensured that these tests are externally accredited. 

For students at the B1 level or below, it will be mandatory to establish a study plan to reach a minimum level of B2 by the end of the second year.

International students who wish to enroll in Degree provide proof of a B2-level Spanish language certificate, issued no more than two years prior to the admission process, provided they are not native Spanish speakers.

At ESIC University, the admissions process is conducted on an equal basis for all available spots, regardless of the student’s district of origin or place of residence. The university supports students throughout the entire admissions process, providing personalized information about the Degree admission requirements based on their academic situation, as well as offering academic guidance. 

The body responsible for admissions to the degree program is the Admissions Committee, which is composed of the Academic Administration of ESIC University, the Degree Program Administration Degree the Admissions Office of ESIC University. 

The purpose of this Committee is to establish an orderly ranking of applicants in the event that demand for the degree program exceeds the available spots; to this end, it will base its decision on the results of the admissions process described below: 

• Academic record: 50%
• Case Study Solution: 30%
• In-person interview: 20%

Purpose of the "
" Case Study The purpose of this exercise is to assess prospective students’ basic and cross-disciplinary competencies necessary to begin studies in the field of the digital economy. No prior advanced technical knowledge is required, as this will be acquired during the bachelor’s degree program.

Maturity, business acumen, and an understanding of the digital environment will be particularly valued.

Examples of possible cases
The candidate must choose one of the following scenarios and develop a reasoned proposal:

Option A – Comprehensive Digital Transformation

• Brief description of the company and the main problem.
• Definition of the target customer.
• Basic Digital Presence Proposal.
• Initial approach to online sales or digital customer acquisition.
• Justification of the expected impact.

Option B – Optimization and User Experience

• Identifying problems with the process or the website.
• Suggestions for improving UX/UI.
• Basic use of data to support decision-making.
• Idea for automation or operational improvement.
• Expected benefits.

Option C – Digital Solutions for Everyday Life

• A clear definition of the problem.
• Value Proposition.
• Basic description of the digital solution.
• Identifying the target audience.
• Revenue model.

Option D – Digital Marketing Strategy

• Defining the target audience.
• Digital Channel Selection.
• Proposed message and tone.
• Specific actions.
• Basic metrics.

Option E – Internationalization through E-Commerce

• Target Market Selection.
• Basic adaptation of the product or communication.
• Logistical Approach.
• Digital barriers.
• Feasibility Analysis

Estimated completion time: 1 hour

Assessment Rubric

La evaluación se estructura en cuatro criterios, con niveles de desempeño claramente diferenciados.
Criterio    Excelente (9–10)    Notable (7–8)    Aprobado (5–6)    Insuficiente (<5)
1. Análisis del contexto y diagnóstico    Análisis profundo y bien estructurado. Identifica claramente problema, cliente y entorno.    Análisis correcto del problema principal, con menor profundidad en causas.    Análisis superficial o parcialmente justificado.    Diagnóstico erróneo o inexistente.
2. Creatividad e innovación    Propuesta original y diferencial con uso inteligente de tecnología.    Propuesta correcta con algunos elementos creativos.    Solución válida pero poco innovadora.    Falta de creatividad o copia de soluciones comunes.
3. Visión estratégica y viabilidad    Estrategia coherente, viable y escalable con lógica de negocio clara.    Propuesta viable con debilidades estratégicas.    Viabilidad limitada o poco justificada.    Propuesta incoherente o inviable.
4. Comunicación y estructura    Exposición clara, ordenada y persuasiva. Excelente síntesis.    Comunicación correcta y comprensible.    Redacción mejorable o poco estructurada.    Exposición confusa o desordenada.

The admissions interview follows a general outline, which is outlined below:
1. The student’s academic history (chosen high school track, study abroad experiences, supplementary courses, etc.).
2. Other activities, such as sports, music, languages, volunteer work, etc.
3. Professional experience. 
4. Interests, subjects, or skills that are of particular interest to the student.
5. Motivation for the degree program and the university.
6. Strengths and areas for improvement.
7. Explanation of the different assessments that make up the admissions process.
8. Any questions or concerns the student may have.
 

Once the seat reservation fee has been paid, the applicant will receive provisional credentials granting access to the pre-registration/admission/enrollment platform, where they can provide the requested information and upload the required documentation for admission. 
Once the submitted documentation has been validated, you will be notified of your admission, at which point you may complete your enrollment online.
Once this process is complete, you will receive a copy of the aforementioned teaching contract that you sign with the University, as well as the credentials granting you access to the Virtual Student Campus.​

Students enrolled in Degree Business Administration and Management in the Digital Sector have the opportunity to apply for two types of scholarships:

• Official scholarships and financial aid programs sponsored by the Ministry of Education.

• Scholarships and discounts offered by ESIC University to its students. 

All information regarding scholarships and financial aid can be found at the followinglink.

No restrictions are imposed other than those established by the legislation governing the University Entrance Exam (PAU); furthermore, given the multidisciplinary nature of Degree Business Administration and Management in the Digital Environment, it is difficult to define a specific and ideal admission profile. However, it would be desirable for students in this program to possess a number of characteristics and skills, such as:

• Sociable and outgoing personality
• Interest in the world's different cultures
• Sensitivity to social issues
• Interest in creative activities
• Ability to form personal relationships
• Business Skills
• Ability to work as part of a team
• Ability to take action and show initiative
• Ease of communication
• A knack for languages; it is recommended that students enter the program with an acceptable level of proficiency in at least one foreign language
• Interest in new information and communication technologies

Graduates of Degree Business Administration and Management in the Digital Environment are well-rounded professionals who combine a solid foundation in business management with advanced proficiency in technological and digital tools. They possess a versatile and strategic profile, equipped to understand the impact of digitalization on business models and to anticipate the trends that will shape the future of markets. Thanks to their analytical and technological skills, graduates are proficient in handling information systems, business software, data analytics, artificial intelligence, and cybersecurity, applying these competencies to the design of innovative solutions and evidence-based decision-making.

Graduates of the Degree Business Administration and Management in the Digital Environment also have a strong focus on the digital customer and user experience, and are capable of designing digital marketing strategies, managing social media reputation, and optimizing e-commerce platforms and marketplaces. Their education fosters innovation and entrepreneurship, equipping them to identify business opportunities, launch startups, and lead disruptive projects in ever-changing environments.

The international focus of the degree program—reinforced by the bilingual track that begins in the third year, with English as the language of instruction—enables students to thrive in multicultural and global contexts, enhancing their competitiveness in the international job market. Likewise, the transferable skills acquired during the program—digital leadership, teamwork, critical thinking, resilience, and effective communication—prepare you to manage teams in distributed and highly dynamic environments.

In short, graduates of this program are tech-savvy, analytical, innovative, and globally-minded professionals capable of leading digital transformation processes, creating and managing business models in digital environments, and providing strategic and sustainable solutions that generate value for organizations of any sector and size.

Professional Fields and Roles
1. Digital Transformation Consulting: Strategic consulting on projects involving technological innovation, applied artificial intelligence, and process reorganization for consulting firms, digital transformation departments within large corporations, and public agencies.
Related professional roles: Digital Transformation Specialist; Digital Business Consultant; Technology Consulting Analyst; Project Manager; Project Manager (in training).

2. Data analytics, artificial intelligence, and business intelligence: leveraging big data, designing predictive models, building dashboards, and generating insights for management in technology, finance, insurance, telecommunications, and digital startup companies.

Related professional positions: Data Analyst; Data and Business Development Analyst; Business Intelligence Analyst; User Growth Analyst; Pricing Analyst.

3. E-commerce and marketplaces: design, management, and optimization of digital platforms, integrating user experience (UX/UI) and conversion analytics for companies in the retail, distribution, tourism, fashion, and digital services sectors.

Related Professional Roles: Marketplace Account Manager; Buyer; Merchant Success Manager; Product Manager; Digital Sales Specialist.

4. Digital marketing and social media: planning and executing data-driven multichannel digital strategies, community management, programmatic advertising, influencer marketing, and social commerce strategies at marketing agencies, media outlets, and corporate communications departments.

Related professional positions: Digital Marketing Coordinator; Digital Marketing Specialist; Marketing Manager; Digital Advertising Specialist; PPC Advertising Specialist; SEO Consultant; Digital Content Specialist.

5. Cybersecurity and Technology Management: protection of digital assets, design of secure environments, and regulatory compliance in the digital enterprise for technology companies, critical infrastructure, financial institutions, and public administrations.

Related professional positions: Cybersecurity Consultant; Security Management Specialist.

6. Digital Innovation and Entrepreneurship: Creating and scaling technology startups with innovative and sustainable business models, as well as intrapreneurship within large corporations.
Related professional roles: Digital Business Specialist; Digital Business Coordinator; Digital Business Consultant; Innovation Project Manager.

7. International Digital Business Management: Leading global projects in multinational corporations, international organizations, and companies operating in digitized and global markets.

Related Professional Positions: Digital Services Consultant for Global Clients; Business Development Representative; Digital Account Executive; Sales Development Representative.

8. Managing digitization projects in traditional sectors: implementing digital solutions, artificial intelligence, and social media communication strategies in banking, retail, tourism, healthcare, logistics, and education.

Related professional positions: Digital Business Consultant; Project Manager; Project Support Specialist; Digital Transformation Specialist.

The Office of the Vice President for International Relations at ESIC University is ultimately responsible for the design, implementation, and monitoring of international academic activities through its two units.
On the one hand, the Office of International Programs coordinates the University’s international academic relations and is responsible for designing short-term programs (Summer Camps, Summer Courses, and Study Tours), as well as long-term programs (Dual, Double, and Joint Degrees) that the University implements to foster our students’ international perspective and experience.
On the other hand, the Office of International Relations is responsible for supporting both incoming and outgoing international students in all these programs and is specifically dedicated to managing and ensuring compliance with the international mobility processes for students in our undergraduate and master’s degree programs.
Therefore, it is the responsibility of this Vice-Rector’s Office to actively collaborate in fostering the creation of a new European space and thus fulfill one of the objectives of the University’s general policy. To this end, it provides information and guidance to the university community on various training initiatives in the international sphere of higher education and manages and develops both international and national student and faculty mobility programs. All information regarding mobility can be found on the University’s website at Official
ESIC University actively participates in student mobility programs at both the international and national levels and holds the ECHE with the Erasmus code E MADRID232.
Within the European Higher Education Area (EHEA), the University participates in the Lifelong Learning Program – Erasmus+ (Erasmus). As part of this program, agreements have been signed with leading European universities. Furthermore, in compliance with the new quality assurance criteria required by the European Commission, ESIC University conducts the entire process digitally through the EWP (Erasmus without Papers) Platform. The credit recognition procedure is governed by the program’s regulations and is based on the signing of academic agreements that bind three parties: the two participating institutions and the students. Credit recognition is automatic, as all institutions participating in the program use the ECTS system as an academic reference, and quality assurance processes are followed through the signing of the corresponding “learning agreements,” which can be viewed at any time via the EWP platform.
Erasmus+ is the EU program to support education, training, youth, and sports in Europe. For the 2021–2027 period, the program places special emphasis on social inclusion, the green and digital transitions, and promoting young people’s participation in democratic life.
It supports the priorities and activities set out in the European Education Area, the Digital Education Action Plan, and the European Skills Agenda. The program also supports the European Pillar of Social Rights, implements the EU Youth Strategy 2019–2027, and develops the European dimension of sport.

ESIC University, recognizing the importance of international experience for its students, also maintains international academic agreements with higher education institutions outside the European Higher Education Area (EHEA), developing student mobility programs outside the Erasmus Program through ESIC University’s own programs: Global Terra and Munde.
Furthermore, through ESIC Idiomas, the study and practice of foreign languages are promoted among students, faculty, and all university staff, as well as among all adults interested in learning modern languages. All course programs organized by ESIC Idiomas comply with the guidelines for language proficiency levels set forth in the Council of Europe document titled “The Common European Framework of Reference for Languages.” Therefore, these courses are designed to:
Improve students’ language proficiency Prepare students for official exams Promote international university mobility
Students may participate in the mobility programs offered by ESIC University for up to one semester, equivalent to 30 ECTS credits.
Students must possess sufficient knowledge of the language required for the corresponding position. In this regard, it is an essential requirement for eligibility for a mobility position to hold and be able to demonstrate a minimum C1 level.
 

Evaluation of Mobility Programs
Mobility programs have evaluation mechanisms that may differ from one program to another. Common to all programs, the Office of International Relations at ESIC University conducts a thorough follow-up by administering surveys to both host and ESIC students. In addition, the International Relations Office organizes visits to partner universities to ensure and evaluate the quality of these programs.
With regard to specific mechanisms, the European Union’s Erasmus Program has its own evaluation mechanism, which involves the analysis and monitoring of selected program participants chosen through a random sample conducted by the Autonomous Agency for European Programs (an external body).
In addition, all participants in degree-related mobility programs complete a questionnaire that is subsequently evaluated by the Quality Assurance Committee. In this way, feedback from both outgoing and incoming students is particularly valued for the review and improvement of the curriculum.
 

Credit Transfer Mechanisms
The degree program has two Academic Exchange Coordinators who are responsible for ensuring the credit transfer mechanism.
In the case of the Erasmus+ Program, as previously mentioned, the credit recognition procedure is governed by the program’s regulations and is based on the signing of academic agreements that bind three parties: the two institutions involved and the student. Credit recognition is automatic, as all institutions participating in the program use the ECTS system as an academic reference. In this case, the Academic Advisors are responsible for guiding and helping students choose the correct courses, in coordination with their counterparts at foreign universities.
In the case of the MUNDE program, since the external institutions are all outside the ECTS system, the process also involves evaluating the course workload in terms of ECTS credits for courses at the external institutions and, based on this evaluation, determining the correct credit assignment. Academic Advisors are also responsible for this assignment and evaluation. Once the equivalence has been determined, an academic agreement is signed that binds all three parties: the two institutions involved and the student.

Support Mechanisms for Students Participating in Mobility Programs
All information regarding mobility programs is available on the University’s website. In addition, ESIC University has an Office of International Relations. This office provides administrative support to students. This support includes information on agreements, scholarships, insurance, etc. Academic support is provided by the Outgoing Managers, who offer students information on potential destinations, destination profiles, and how well students match those profiles. Likewise, personalized and individualized support and follow-up are provided to groups with specific needs, as outlined in the Erasmus+ Program’s Inclusion and Diversity Strategy for the 2021–2027 period.

Mobility Grants
All programs are co-funded by the University. The Erasmus+ Program works with external organizations and institutions that provide additional financial aid to students: the Ministry of Universities, the European Union, Santander Universities, and the Community of Madrid.
The MUNDE program is funded by the University, and its beneficiaries are also eligible for scholarships from Banco Santander.

Below is a list of some of the universities with which ESIC University has agreements in place so that students in Degree Business Administration and Management in the Digital Environment can participate in an exchange program. 

Germany

• POSTBAYERISCHE TECHNISCHE HOCHSCHULE AMBERG-WEIDEN
• AUGSBURG UNIVERSITY
• DORTMUND UNIVERSITY OF APPLIED SCIENCES
• FH AACHEN UNIVERSITY OF APPLIED SCIENCES
• PFH Private University of Göttingen
• HSBA HAMBURG SCHOOL OF BUSINESS ADMINISTRATION
• BSP BUSINESS & LAW SCHOOL
• MUNICH BUSINESS SCHOOL
• University of Hamburg
• UNIVERSITY OF MÜNSTER, SCHOOL OF BUSINESS AND ECONOMICS 
• EUROPA-UNIVERSITY OF FLENSBURG
• RHEINMAIN UNIVERSITY OF APPLIED SCIENCES
• TRIER UNIVERSITY 
• HANNOVER UNIVERSITY OF APPLIED SCIENCES
• PFORZHEIM UNIVERSITY
• REUTLINGEN UNIVERSITY

Argentina

• BELGRANO UNIVERSITY
• PONTIFICAL CATHOLIC UNIVERSITY OF ARGENTINA
• UNIVERSITY OF SAN ANDRES

Chile

• Adolfo Ibañez University

China

• HAINAN UNIVERSITY 
• JIANGXI UNIVERSITY OF FINANCE AND ECONOMICS
• The Chinese University of Hong Kong, Shenzhen
• UNIVERSITY OF NOTTINGHAM NINGBO
• CHINA UNIVERSITY OF FOREIGN AFFAIRS

United States   

• SAN DIEGO STATE UNIVERSITY

France  

• BSB Burgundy School of Business
• GRENOBLE SCHOOL OF MANAGEMENT
• ESSCA GROUP 
• INSEEC PARIS
• ESSEC BUSINESS SCHOOL 
• IÉSEG School of Management Lille-Paris
• EXCELIA GROUP
• NORMANDY SCHOOL OF MANAGEMENT (LE HAVRE/CAEN) 
• EDHEC BUSINESS SCHOOL
• INSEEC ECE Lyon BBA
• PSB Paris School of Business
• LEONARD DE VINCI ASSOCIATION
• BBA INSEEC Paris
• NEOMA BUSINESS SCHOOL (REIMS/ROUEN)
• RENNES SCHOOL OF BUSINESS
• UNIVERSITY OF STRASBOURG
• TOULOUSE BUSINESS SCHOOL
• KEDGE BUSINESS SCHOOL 
• SKEMA BUSINESS SCHOOL
• ESC PAU

Italy    

• LIBERA UNIVERSITA DI LINGUA E COMUNICAZIONE—IULM UNIVERSITY
• UNIVERSITY OF TERAMO
• SAPIENZA—UNIVERSITY OF ROME
• UNIVERSITY OF VENICE CA' FOSCARI

United Kingdom  

• THE QUEEN'S UNIVERSITY OF BELFAST
• UNIVERSITY OF CHESTER
• UNIVERSITY OF STRATHCLYDE
• NORTHUMBRIA UNIVERSITY
• NOTTINGHAM TRENT UNIVERSITY
• OMNES EDUCATION
• UNIVERSITY OF PLYMOUTH

More information about the Mobility Programs. 

ESIC University has a Professional Development Unit (UDP), which serves as one of the university’s natural links to the business world. External Academic Internships are a training activity that students undertake under the university’s supervision. They are primarily and preferably carried out at companies, organizations, or public or private agencies.

ESIC maintains relationships with approximately 8,000 companies that recruit students—who are currently enrolled or have graduated from our university—to participate in their internship programs or to join their workforce.

The UDP will ensure that the number of internship opportunities available during the academic year is equal to or greater than the number of enrolled students.

Degree students Degree participate in external academic internship programs once they are enrolled in the course. The procedure for accessing the internship opportunities managed by ESIC University begins with submitting an application and registering in the online system—which ensures compliance with the GDPR—after which students begin participating in the selection process.

Student internships are assigned based on academic criteria and a match with the student's profile. To be considered for an internship, students must be enrolled in the course.

In any case, the internship schedules will be compatible with the students’ academic activities. All of this, along with other details, will be set forth in the Educational Cooperation Agreement and its respective Annex, which is the document that governs the collaboration between the parties regarding the students’ practical training and is formalized in accordance with current regulations on external internships for university students.

Some of the leading companies with which ESIC University has signed educational cooperation agreements for the Degree Business Administration and Management in the Digital Environment are:

For more information: Professional Development Unit (UDP)

The various departments and units where administrative and support staff work are located throughout the building. The campus has two entrances: the main entrance on Camino Valdenigriales and the secondary entrance, which is accessible from the parking lot of the ESIC Municipal University Library. The indoor parking lot, in turn, provides access to both entrances of the building itself.

The required infrastructure consists of the following approximate areas: 

The distribution of classrooms and computer equipment is as follows:

The classrooms designated for this Degree program are 12 205, 206, 209, and B09, each with a capacity of 40 students.

For the Degree are 8 computer labs with 298 workstations equipped with the following setup: 

• HP Elite Pro Mini 800 G9 Desktop i5
• NVIDIA RTX 3050 Dedicated Graphics Card
• 16 GB RAM
• 512 SSD
• Lenovo 22-inch Monitor
• This equipment is acquired under an external contract on a "Device as a Service" basis, which guarantees replacement within 24 hours in the event of damage, a hardware issue, or theft. Equipment is replaced after 60 months, and software maintenance is kept up to date with an SLA of less than 24 hours. 
• The software available to our students and teachers, which is updated annually based on academic needs:
  • SPSS
  • Microsoft Power BI
  • Microsoft Project
  • Microsoft O365
  • Excel
  • Word
  • PowerPoint
  • Access
  • Adobe Creative Cloud

Library The ESIC Municipal University Library, pursuant to an agreement signed between the Pozuelo de Alarcón City Council and ESIC, is part of the Pozuelo de Alarcón Municipal Library Network but is managed by ESIC. As a result, in addition to serving the local community, it also serves the entire ESIC university community.
The Library is located in a freestanding building adjacent to the University. It consists of the following facilities:

• 3 study rooms with 180 reading stations
• 14 group study rooms with 88 workstations 
• 2 reading rooms
• Internet room with 24 available computer stations
• 2 points for OPAC searches
• Archive
• Conference Room 
• Internet access for laptops and other devices in all rooms
• Free Wi-Fi throughout the library

The information resources offered by the Library to the university community are:

• A library collection of 23,546 volumes.
• 130 journal titles.
• eLibro, an academic e-book platform (books, articles, theses, etc., in all fields of knowledge).
• STATISTA: compiles data from market and opinion surveys, as well as economic indicators and statistics on more than 80,000 topics from 22,500 sources.
• Web of Science (WoS): a collection of bibliographic databases, citations, and references for scientific publications across all fields of knowledge. Coverage begins in 1945. It includes performance evaluation tools such as the Journal Citation Report (JCR) and Essential Science Indicators (ESI).
• SCOPUS: a database that provides access to the largest multidisciplinary collection of abstracts, citations, and indexes across all fields of knowledge. An evaluation tool that can be used to measure scientific output and generate reports based on indicators and various parameters.

In addition, thanks to the agreement signed with the Pozuelo Library Network, there is a collection of literary works and comic books.

The services provided by the library to its users are:

• Bibliographic information and reference service.
• Access to the document: in-room loan and personal loan.
• Reservation of documents.
• User training on library resources.
• Database queries.
• Support for the research work of students and faculty.

Welcome Ceremony and Opening Ceremony

The Dean welcomes the students and their families and explains the main areas of focus for both academic and experiential learning. The session is attended by the program’s administration and coordinators.

Orientation Day:
During the orientation, students are informed of the basic operating guidelines for ESIC University, the Library, and the Campus IT Services, and the importance of the information contained in the Academic Guide and the University’s General Regulations is emphasized. Finally, the role of the Degree Program Director is explained; this individual is responsible for mediating and resolving any problems that may arise or referring them to the appropriate authority. The session also highlights the availability and support provided by the Vice-Rectors’ Offices, Academic Departments, and all administrative and support staff.

ESIC University has a Tutoring Action Plan (P.A.T.) to “welcome” students in Degree Business Administration and Management in the Digital Environment as they begin their journey and adapt to university life.

At the start of Degree, each student will be assigned a tutor, who will serve as their point of contact for both personal and academic matters. The two will hold a series of meetings and orientation sessions throughout the academic year, with the goal of ensuring proper monitoring and that the student feels supported as they adapt to university life.

The tutor’s responsibilities will be to familiarize students with the university (its philosophy and resources), provide information about Degree, facilitate their Official process Official support their integration both within the group and on a personal level.

With regard to External Academic Internships and the Final Degree Project Degree TFG)—two key courses in the curriculum—students are supported by an academic advisor. In the case of the TFG, the tutor guides the student throughout the project, and in the case of External Academic Internships, anacademictutor monitors the student’s progress at the company where they begin working.

ESIC's Diversity Project is committed to being an inclusive training center, promoting a society with equal opportunities and non-discrimination of people.

The group that ESIC wants to bring to its classrooms is the person who, because of their gender, race, origin, religion or functional diversity, is being discriminated against in a business environment. In addition, the Diversity Project includes the group of people with functional diversity (who legally accredit a disability equal to or greater than 33%).

Support for students with Functional Diversity and/or Special Educational Needs.

ESIC offers a support service for students with functional diversity and/or special educational needs coordinated by the Diversity Technical Unit.

The objective of this service aimed at students with functional diversity and/or special educational needs is as follows:

• Facilitate access to higher education studies.
• Ensure the inclusion and active participation of the student body on campus.
• To meet the needs of the students in an individualized way.
• Making academic adaptations.
• Ensure accessibility within ESIC.
• Attend to the material and personal needs of the campus.

Students with functional diversity and/or special educational needs may request any needs and/or adaptations through the Technical Unit for Diversity. diversidad@esic.university. The Technical Unit for Diversity will coordinate with all areas/departments of ESIC in the Campus involved the necessary actions to provide solutions to the specific needs exposed.

The support service for students with functional diversity and/or special educational needs is included in ESIC's Diversity Project. Visit Diversity Project for more information.

Subject:

The purpose of the quality manual is to present the University’s Internal Quality Assurance System (SIGC).

This SIGC establishes how the University uses its governing bodies, regulations, criteria, processes, etc., to improve the quality of its degree programs, the selection and promotion of its faculty, planning and development, and learning outcomes, as well as how it involves various stakeholders in the design, development, evaluation, and dissemination of its educational activities.

Scope:

• Official Degrees
• University Master's Degrees
• Doctoral Programs
• Proprietary Titles

For more information, visit: ESIC University’s Internal Quality Assurance System.

Program Committees: Eachprogram has a committee composed as follows:​

• Commission leadership, who will chair its meetings.​
• Coordination of the Commission.​
• Two to five faculty members who teach in the degree program.​
• Students in the Degree Program.​
• Graduates of the Degree Program
• Technical, Management, Administrative, and Support Staff (PTGAS)​
• One or two External Experts​

Purpose of the Commission:The body responsible for the program’s quality assurance. Its purpose is to promote the continuous improvement of the program and strive for excellence through the following functions:​

• Monitoring of Curriculum Objectives.​
• Proposals, implementation, and monitoring of program improvement initiatives.​
• Develop an Integrated Crop Management (ICM) program as part of the degree program.​
• Conduct the appropriate analysis of the quantitative and qualitative data provided in the Annual Reports and propose improvements based on that information
• Prepare the Annual Degree Report.​
• Involve the academic departments in the ongoing improvement of the degree program.​
• Involve non-academic departments in the continuous improvement of non-academic services for students enrolled in the degree program.​

See: Accreditation Committee for the Degree Business Administration and Management in the Digital Environment

Annual Report on Graduation Rates for Degree Business Administration and Management in the Digital Environment. 2023/2024

Annual Report on Graduation Rates for Degree Business Administration and Management in the Digital Environment. 2024/2025

The European Higher Education Area, initiated in 1999 with the Bologna Declaration, establishes as a criterion for the assurance of the Quality of education the collection of reliable data, which allows the identification of those aspects of the degree and the institution that are adequate and those that require improvement processes. Among these data of interest to be collected is the satisfaction of the different stakeholders with the degree and the institution.

ESIC University, in compliance with this criterion, annually establishes a Survey Plan to measure the satisfaction of stakeholders. The surveys, organized by interest groups, are:

Alumni:

• Student Satisfaction with the Teaching Activity.
• Student Satisfaction with the Degree Program (Initial).
• Student Satisfaction with the Degree (Intermediate).
• Student Satisfaction with the Degree (Final).

Faculty:

• Faculty Satisfaction with the Degree.

Administration and Services Personnel:

• PTGAS Satisfaction with the Degree Program.

External Internship Satisfaction Survey:

• On the part of the student body .
• By the Academic Tutor.
• On the part of the External / Company Tutor.

Evaluation of Satisfaction with Mobility Programs:

• On the part of the Incoming Alumni.
• On the part of the Outgoing Alumni.

During the 2025–2026 academic year, the accreditation review for the “ Official ” Master’s in Marketing Management will take place on May 27 and 28. This process is conducted by a committee of external experts from the Madri+d Knowledge Foundation, who will evaluate the program’s progress and outcomes.

During the accreditation renewal process for any official degree program, hearings will be held with the various groups involved in that program (students, faculty, administrators, alumni, etc.). Since the number of participants in these hearings is limited, the madri+d Foundation offers anyone interested the opportunity to share their opinion with the evaluation panel on any aspect related to the degree program under evaluation by completing the Open Hearing form.

Official 's Master's Program in Marketing Management 2026 Self-Assessment Report

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During this academic year, the accreditation renewal process for the Master’s Degree in Business Administration and Management in the Digital Domain ( Degree ) will take place on September 15 and 16. This process is conducted by a committee of external experts from the Madri+d Knowledge Foundation, who will evaluate the program’s progress and outcomes.

During the accreditation renewal process for any official degree program, hearings will be held with the various groups involved in that program (students, faculty, administrators, alumni, etc.). Since the number of participants in these hearings is limited, the madri+d Foundation offers anyone interested the opportunity to share their opinion with the evaluation panel on any aspect related to the degree program under evaluation by completing the Open Hearing form.

Degree 's Self-Assessment Report on Business Administration and Management in the Digital Environment 2026