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The Double Bachelor's Degree in Fashion Marketing is a four-year international program jointly delivered by ESIC University (Madrid, Spain) and the prestigious Istituto Marangoni (Milan, Italy).
Students will receive a Bachelor's Degree in Marketing from ESIC University, awarded by the Spanish Ministry of Education. And from Istituto Marangoni, they will receive the Diploma Accademico di Primo Livello (Level 06) in Fashion Management and Brand Strategies, awarded by AFAM / Ministry of Universities and Research.
Its purpose is to train future professionals capable of navigating the global fashion and luxury industry, combining marketing knowledge with cultural insight, creativity, and strategic management.
The program includes a one-week study abroad experience at Istituto Marangoni in Paris, where you will immerse yourself in a specialized course in Luxury Fashion Management in an international setting.
Campus
ESIC University. Juan XXIII Campus, 12. Business & Marketing School
Founded in 1965, ESIC is a leading institution in marketing, management, and digital business. Its campus in Pozuelo de Alarcón features modern facilities, innovation spaces, tech-enabled classrooms, and a strong connection to the business and marketing ecosystem.
MARANGONI INSTITUTE MILAN (Italy)
With more than 90 years of history, Istituto Marangoni is one of the world’s most prestigious schools for fashion, luxury, and design. The Milan campus, located in the iconic Palazzo Turati, offers a privileged setting in the heart of the city—an ideal environment for experiencing fashion firsthand. The school is ranked among the best in the world by the QS World University Ranking 2025 in Art & Design.
PROGRAM OBJECTIVES
YEARS 1 AND 2 – ESIC UNIVERSITY
Students acquire a solid foundation in marketing, business strategy, and brand management, as well as an understanding of the fashion industry.
They also complete the Creativity Diploma, offered in partnership with Istituto Marangoni (120 hours), which includes academic immersion weeks in Milan and additional sessions taught by Istituto Marangoni professors visiting ESIC University. The diploma covers topics such as:
They also complete the Creativity Diploma, offered in partnership with Istituto Marangoni (120 hours), which includes academic immersion weeks in Milan and additional sessions taught by Istituto Marangoni professors visiting ESIC University. The diploma covers topics such as:
- Introduction to Fashion
- Contemporary Fashion and Luxury Brands
- The Visual Language of Fashion
- Fashion System Economy
- Trend Movement
- Fashion Culture & System
- Fashion Psychology
- History of Fashion
YEARS 3 AND 4 – ISTITUTO MARANGONI MILANO
Students continue their studies in one of the world's fashion capitals, joining the Bachelor in Fashion Management & Brand Strategies, which includes:
An internship in Italy within the fashion or luxury sector and a final thesis or professional project
- Fashion and luxury brand management
- Strategias de comunicación y posicionamiento
- Retail, purchasing, and product
- Creativity applied to business
An internship in Italy within the fashion or luxury sector and a final thesis or professional project
IMMERSIVE EXPERIENCES
One of the program's most distinctive strengths is its experiential dimension. Students enjoy a variety of activities both in Milan and Madrid that enrich their academic learning.
These include:
Immersive Weeks in Milan
Intensive sessions involving workshops, company visits, exhibitions, creative studios, and interactions with industry professionals
Visiting Professors in Madrid
Professores visitantes em Madri: professores internacionais do Istituto Marangoni viajam para a ESIC para ministrar módulos especializados
Proyectos de la vida real
Creative practice, trend analysis, and real-world projects with a contemporary and forward-looking approach.
These experiences mirror the dynamics of the luxury industry, giving students privileged insight and direct exposure to professional realities.
STUDENT PROFILE
The ideal candidate for this program is a young individual with a clear international mindset and a genuine interest in understanding fashion not only as an industry but also as a cultural, creative, and communicative field. Students are eager to learn in a global environment and to immerse themselves in two cities with distinct creative identities: Madrid and Milan.
They typically bring curiosity, ambition, and aesthetic awareness, valuing both strategic thinking and creativity. They seek to develop their own perspective and understand the importance of real-world experience when building a solid career in the fashion and luxury sectors.
This program is designed for students who
Want to develop an international career in fashion and luxury
Possess creative sensitivity and strategic thinking
Are interested in brands, trends, aesthetics, and visual culture
Aspire to lead fashion projects in marketing, communication, or management
Seek educational experiences abroad
CAREER OPPORTUNITIES
Upon completing the program, students will have a strong foundation in marketing, brand management, and fashion culture, allowing them to enter various areas of the industry. Thanks to the international experience and the combination of strategic and creative skills, graduates are well prepared to take on roles in fashion, luxury, and lifestyle companies.
Potential career paths include
Fashion Marketing Specialist
Brand Manager
Product Manager
Fashion Buyer & Merchandiser
Public Relations and Events Coordinator
Retail Specialist
Luxury Brand Consultant
Communication & Digital Strategy
Content & Visual Fashion Strategist
Marketing Manager
E-Commerce, Retail, and Wholesale Manager
Operations Manager
Digital Transformation Manager
Business Analyst
Study Plan
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | FB |
| Introduction to Corporations | 6 | FB |
| Mathematics applied to Marketing | 6 | FB |
| Economic and Marketing History | 6 | FB |
| Corporate Sociology | 6 | FB |
| Trend Movement (microcredentials), delivered by IM | 1,5 | OB |
| Introduction to Fashion: Different Approach (microcredentials), delivered by ESIC | 1,5 | OB |
2nd Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Civil Law | 6 | OB |
| Applied Statistics to Marketing | 6 | FB |
| History of Commercial Culture | 6 | OB |
| Computer Science applied to Marketing | 6 | FB |
| Introduction to Marketing | 6 | OB |
| Fashion Culture & System | Experiential Week in Milan (microcredentials), delivered by IM | 1,5 | FB |
| Contemporary Fashion & Luxury Brands (microcredentials), delivered by ESIC | 1,5 | OB |
- FB = Basic Training
- OB = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modern Language | 6 | OB |
| Economic-Financial Analysis in Marketing I | 4,5 | OB |
| Mercantile Law: Legal Regulations of the Market | 4,5 | OB |
| Economics I: Microeconomics | 6 | FB |
| Strategic Management | 4,5 | FB |
| Psychology Applied to Marketing | 4,5 | OB |
| Fashion Psychology | Experiential Week in Milan (microcredentials), delivered by IM | 1,5 | OB |
| The Visual Language of Fashion (microcredentials), delivered by ESIC | 1,5 | OB |
2nd Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economic - Financial Analysis in Marketing II | 4,5 | OB |
| Labor and Social Security Law | 4,5 | OB |
| Economics II: Macroeconomics | 6 | OB |
| Decision-Making Method Applied to Marketing | 4,5 | OB |
| Strategic Marketing | 4,5 | OB |
| Responsibility and Corporate Social Marketing | 6 | OB |
| History of Fashion (microcredentials), delivered by IM | 1,5 | OB |
| Fashion System Economy (microcredentials), delivered by ESIC | 1,5 | OB |
Online
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Collection (microcredentials), asynchronous online self-learning | 1,5 | OB |
| Merchandising & Fashion Product (microcredentials), asynchronous online self-learning | 1,5 | OB |
| Fabrics and Materials (microcredentials), asynchronous online self-learning | 1,5 | OB |
- FB = Basic Training
- OB = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Communication Technologies | 8 | OB |
| Fashion Trend Forecasting | 6 | OB |
| Fashion Business Organization | 8 | OB |
| Design Methods | 10 | OB |
| Fashion Marketing | 6 | OB |
| Integrated Product Design | 6 | OB |
| Mathematics for Design | 4 | OB |
| Brand Communication | 8 | OB |
| Free Study Activities | 4 | OB |
| Image Semiotics | 5 | OB |
- FB = Basic Training
- OB = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Image Semiotics | 5 | OB |
| Product Design | 10 | OB |
| Design Management | 6 | OB |
| Process Innovation | 8 | OB |
| Corporate Communication | 6 | OB |
| Product Engineering | 8 | OB |
| Internship | 9 | OB |
| Dissertation | 8 | OB |
- FB = Basic Training
- OB = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | FB |
| Introduction to Corporations | 6 | FB |
| Mathematics applied to Marketing | 6 | FB |
| Economic and Marketing History | 6 | FB |
| Corporate Sociology | 6 | FB |
| Trend Movement (microcredentials), delivered by IM | 1,5 | OB |
| Introduction to Fashion: Different Approach (microcredentials), delivered by ESIC | 1,5 | OB |
2nd Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Civil Law | 6 | OB |
| Applied Statistics to Marketing | 6 | FB |
| History of Commercial Culture | 6 | OB |
| Computer Science applied to Marketing | 6 | FB |
| Introduction to Marketing | 6 | OB |
| Fashion Culture & System | Experiential Week in Milan (microcredentials), delivered by IM | 1,5 | FB |
| Contemporary Fashion & Luxury Brands (microcredentials), delivered by ESIC | 1,5 | OB |
- FB = Basic Training
- FO = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modern Language | 6 | OB |
| Economic-Financial Analysis in Marketing I | 4,5 | OB |
| Mercantile Law: Legal Regulations of the Market | 4,5 | OB |
| Economics I: Microeconomics | 6 | FB |
| Strategic Management | 4,5 | FB |
| Psychology Applied to Marketing | 4,5 | OB |
| Fashion Psychology | Experiential Week in Milan (microcredentials), delivered by IM | 1,5 | OB |
| The Visual Language of Fashion (microcredentials), delivered by ESIC | 1,5 | OB |
2nd Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economic - Financial Analysis in Marketing II | 4,5 | OB |
| Labor and Social Security Law | 4,5 | OB |
| Economics II: Macroeconomics | 6 | OB |
| Decision-Making Method Applied to Marketing | 4,5 | OB |
| Strategic Marketing | 4,5 | OB |
| Responsibility and Corporate Social Marketing | 6 | OB |
| History of Fashion (microcredentials), delivered by IM | 1,5 | OB |
| Fashion System Economy (microcredentials), delivered by ESIC | 1,5 | OB |
Online
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Collection (microcredentials), asynchronous online self-learning | 1,5 | OB |
| Merchandising & Fashion Product (microcredentials), asynchronous online self-learning | 1,5 | OB |
| Fabrics and Materials (microcredentials), asynchronous online self-learning | 1,5 | OB |
- FB = Basic Training
- FO = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Communication Technologies | 8 | OB |
| Fashion Trend Forecasting | 6 | OB |
| Fashion Business Organization | 8 | OB |
| Design Methods | 10 | OB |
| Fashion Marketing | 6 | OB |
| Integrated Product Design | 6 | OB |
| Mathematics for Design | 4 | OB |
| Brand Communication | 8 | OB |
| Free Study Activities | 4 | OB |
| Image Semiotics | 5 | OB |
- FB = Basic Training
- FO = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
First Semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Image Semiotics | 5 | OB |
| Product Design | 10 | OB |
| Design Management | 6 | OB |
| Process Innovation | 8 | OB |
| Corporate Communication | 6 | OB |
| Product Engineering | 8 | OB |
| Internship | 9 | OB |
| Dissertation | 8 | OB |
- FB = Basic Training
- FO = Mandatory Training
- O = Electives
- PE = External Internships
- TFG = Final Degree Project
FEES
We will support you every step of the way, offering guidance and advice
to help you choose the best path for your professional career.
to help you choose the best path for your professional career.
Years 1 and 2
ESIC UNIVERSITY (JUAN XXIII CAMPUS, 12)
ESIC UNIVERSITY (JUAN XXIII CAMPUS, 12)
- Registration fee: $4,000
- Tuition fee: $15,000
Years 3 and 4
Istituto Marangoni (Milan)
Istituto Marangoni (Milan)
- Registration fee: $4,000
- Tuition fee: EU students €18,317 / Non-EU students €21,930
Employability
2.000+
Annual job offers managed by ESIC
95%
Employability (employability ratio of the ESIC University group)
30%
Transition from Internship to Employment Contract (company internship)
- Powerful connections with the most important players in the fashion, design, and art industries.
- Opportunity to develop highly valuable projects with numerous international brands.
- Companies involved throughout the student's academic journey through talks, seminars, and the career day organized by the Career Services team.
- 91% placement rate within one year after graduation.
- Opportunities to develop an entrepreneurial career with dedicated activities such as mentoring with I'M Alumni, experts, and a specific accelerator program after the courses.
ADMISSION PROCESS
We will accompany you throughout the entire process, guiding and advising you so that you choose the best option for your professional career.
1 ORIENTATION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to schedule a personalized consultation.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you will need to schedule an admissions test with your advisor. You can take the tests any day of the week. You will also need to send scanned copies of the required documents to your advisor before taking the tests.
3 INTERVIEW WITH THE PROGRAM DIRECTOR
The third step of the process is a meeting with our Program Director, designed to understand your profile, goals, and aspirations, and to provide guidance and insights that help ensure your career follows the path you aim for, gaining clarity on how this degree can shape your future in fashion marketing and luxury.
4 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (English). They consist of three phases and last approximately 1 hour and 30 minutes.
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to schedule a personalized consultation.
5 RESERVATION OF PLACE AND ENROLLMENT
Once you pass the admissions tests, you will receive a pre-registration letter. To secure your place, you must pay the reservation fee and tuition within the deadline specified by your advisor.
Registration will be finalized when you gain access to the virtual campus and the corresponding registration period opens.
The Student Services Office will inform you of the next steps.
Where is it taught?
ESIC University. Juan XXIII Avenue Campus
12 Juan XXIII Avenue, Pozuelo de Alarcón, Madrid
View on Google Maps
View on Google Maps
Modality: On-campus
Language: English
Phone number: 917 44 40 40
Istituto Marangoni Campus
Via Meravigli, 7, 20123 Milan, Italy
View on Google Maps
View on Google Maps
Modality: On-campus
Language: English
Phone number: +39 02 3858 5247
Email: milano@istitutomarangoni.com
FREQUENTLY ASKED QUESTIONS
These are some of the questions our students ask.
The program is taught entirely in English its four-year duration.
The first two years are studied at ESIC University (Madrid) and the last two at Istituto Marangoni (Milan).
Students obtain a double official degree awarded by ESIC University and Istituto Marangoni.
No, the degree starts from an introductory level and progressively advances towards specialized content.
It combines strategic marketing, brand management, and fashion culture with a clear international focus.
