September 2025
September 2025
Spanish 
Madrid
Official Degree + Specialization Diploma (4 years) / Official Degree + Higher Degree (5 years)
Economic Conditions / Prices per course. Subject to change
11.000 € / 11.700 €
In our Marketing Degree you will incorporate the knowledge and skills necessary to define the marketing strategy, have a global vision of the market, brand management and commercial policies of any company or organization. You will learn the secrets of the most successful campaigns to master the latest trends in digital marketing, we will equip you with the skills and knowledge necessary to excel in this highly competitive industry.
You will build a key professional network that will allow you to go further, connect with expert professors and passionate peers like you.
Your future in marketing starts here.
Itineraries of the Degree in Marketing in Madrid
ITINERARY 1
Official Degree +
Specialization Diploma
- Duration 4 years
- Price 11.000 €.
- Official Degree Credits 240 ECTS
- Credits Diploma 48 ECTS
+ Diploma in Management Skills
+ Diploma in Digital Tools and Multimedia
ITINERARY 2
Official Degree
+ Higher Degree
- Duration 5 years
- Price 11.700 €.
- Official Degree Credits 240 ECTS
- Credits Higher Degree 135 ECTS
+ Higher Degree in Digital Business
+ Higher Degree in Data Science
+ Higher Degree in Entrepreneurship and Innovation
+ Higher Degree in Sustainability Management
Why study a degree in Marketing?
By studying the Bachelor's Degree in Marketing you will enjoy a prestigious academic quality, a practical approach to content and the development of your skills such as teamwork, communication, leadership, innovation and networking.
96%
EMPLOYABILITY RATIO
ONE YEAR AFTER COMPLETING
THE DEGREE
PRACTICAL APPROACH
Immerse yourself in an unparalleled hands-on experience, where every class is an opportunity to apply your knowledge to real projects, work with leading companies and participate in simulated business challenges. We know that theory alone is not enough. That's why we use group projects, real cases and in-company internships to prepare you to face challenges in the working world.
WHY STUDY A UNIVERSITY DEGREE WITH ESIC UNIVERSITY?
Studying a degree at ESIC University means acquiring a comprehensive preparation that combines theory, practice and skills development, enabling you to stand out as a solid professional in the business world. We offer you all the tools you need to enter the job market with confidence and social commitment, fostering the development of individual talent and values such as solidarity, diversity and critical thinking. Our innovative approach and network of contacts will provide you with unique opportunities to boost your professional and personal career.
University specialized in Marketing and Business
ESIC University is a fully specialized University with a focus on business, which gives it a great differentiation and prestige in this area, which will directly impact your experience and your future as an Alumni.
Closeness to the business world
ESIC University maintains close ties with the business world, which translates into collaborations and fully updated content in the classroom, brought directly from the most recognized companies.
Professional networking
The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.
STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?
The ideal student profile for our Marketing degree at ESIC University is one that seeks to immerse themselves in the world of marketing and business management in global and dynamic environments.
Focused on understanding society, the market and consumer needs.
In addition, he aspires to lead the digital business transformation, has a passion for the digital business environment and seeks to develop leadership and teamwork skills.
MARKETING DEGREE COMPETENCIES
The ability to develop an annual marketing plan by establishing objectives, strategies and measurable action plans with KPIs.
Manage digital projects in a practical way with the use of the main digital marketing tools: SEO, SEM, web, social networks, e-commerce and Big data.
Connecting financial results with marketing investments, from the practice of real business cases, being able to make decisions that will directly impact the business. from the practice of real company cases, being able to make decisions that will have a direct impact on the business.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values.
DISCOVER THE ACADEMIC ITINERARIES OF THE OFFICIAL DEGREE IN MARKETING
In our Marketing Degree, you will immerse yourself in an academic program designed to give you a solid grounding in all the key areas of this constantly evolving discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in the field of marketing.
ITINERARY 1
GRMK
+DIPLOMA
4 YEARS
DIPLOMA OF SPECIALIZATION
With only 48 more credits.
- Management Skills
- Digital Tools and Multimedia
ITINERARY 2
GRMK
+TITLE
4 YEARS + 1 YEAR
ADVANCED DEGREE
Double degree. Double employability.
- Entrepreneurship and Innovation
- Data Science
- Digital Business
- Sustainability Management
INTERNATIONAL EXPERIENCES
We open the doors of the world to you.
- ⦁ From 3rd year onwards.
- ⦁ Minimum stays of 6 months.
- ⦁ Access to the Erasmus, Munde-ESIC and Horizon programs.
Academic program and subjects
Discover the Academic Program that fits your needs
Select one of the two itineraries to see the academic program and its specific subjects.
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economic and Marketing History | 6 | FB |
| Introduction to the Company | 6 | FB |
| Marketing and Interpersonal Communication Techniques | 6 | FB |
| Mathematics Applied to Marketing | 6 | OB |
| Sociology of the Company | 6 | FB |
| Data Science Technology I: Systems Architecture | 3 | P |
| Organization and Data Management I: Data Base | 3 | P |
| Anthropology | 3 | P |
| English I | 6 | P |
| Introduction to Sustainability | 3 | P |
| Digital Ecosystem | 3 | P |
| Language I | 6 | P |
| English I | 6 | P |
| Business Models I: Product-Market Fit | 3 | P |
| English I | 6 | DEHD |
| Project planning: Ms Project | 3 | DEHDM |
| Digital Image Editing: Photoshop | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Civil Law | 6 | FB |
| Statistics Applied to Marketing | 6 | OB |
| History of Commercial Culture and Society | 6 | FB |
| Marketing Informatics | 6 | FB |
| Introduction to Marketing | 6 | OB |
| Data Organization and Management II: Content Curation | 3 | P |
| Data Science Technology II: Data Architecture | 3 | P |
| Critical Spirit | 3 | P |
| English II | 6 | P |
| Global Challenges: From Globalization to Sustainable Development Goals | 3 | P |
| Digital Art | 3 | P |
| Language II | 6 | P |
| English II | 6 | P |
| Agile Methodologies | 3 | P |
| English II | 6 | DEHD |
| Vectorial Design and Infographics: Illustrator | 3 | DEHDM |
| Audiovisual Narrative and Video Editing: Premiere | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economic-Financial Analysis in Marketing I | 4,5 | OB |
| Commercial Law : Legal Regulation of the Market | 4,5 | OB |
| Strategic Direction | 4,5 | OB |
| Economics I: Microeconomics | 6 | FB |
| Psychology Applied to Marketing | 4,5 | OB |
| Programming for Data Science I: Java / SQL | 4,5 | P |
| Christian Social Thought | 3 | P |
| Stakeholder Engagement | 3 | P |
| Social Challenges: Human Rights, Poverty and Inequalities | 4,5 | P |
| Critical Spirit | 3 | P |
| Robotics | 4,5 | P |
| Language III | 6 | P |
| Business Models II: Social Entrepreneurship | 3 | P |
| Entrepreneurial Ecosystem I | 3 | P |
| Critical Spirit | 3 | P |
| English III | 6 | DEHD |
| Motion Graphics and 3D: After Effects | 3 | DEHDM |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economic-Financial Analysis in Marketing II | 4,5 | OB |
| Labor and Social Security Law | 4,5 | OB |
| Economics II: Macroeconomics | 6 | OB |
| Strategic Marketing | 4,5 | OB |
| Decision Methods Applied to Marketing | 4,5 | OB |
| Corporate Social Responsibility and Marketing | 6 | FB |
| Programming for Data Science II: Python | 3 | P |
| Statistical Modeling with R | 6 | P |
| Anthropology | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
| Anthropology | 3 | P |
| Web Programming | 4,5 | P |
| Christian Social Thought | 3 | P |
| Negotiation Methodologies and Come | 4,5 | P |
| Anthropology | 3 | DEHD |
| Multimedia | 3 | DEHD |
| Web Page Creation: WordPress | 3 | DEHDM |
| Anthropology | 3 | DEHDM |
Annual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| English IV - Modern Language | 6 | FB |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Consumer Behavior | 4,5 | OB |
| Sales Management | 4,5 | OB |
| Market Research I | 4,5 | OB |
| Industrial and Services Marketing | 4,5 | OB |
| Digital Advertising and Communication Policy | 6 | OB |
| Product Policy | 6 | OB |
| Data Visualization and Insight | 4,5 | P |
| Business Ethics | 3 | P |
| Personal Skills I: Negotiation, Networking and Partnerships | 3 | P |
| Christian Social Thought | 3 | P |
| Christian Social Thought | 3 | P |
| Web Design | 6 | P |
| Personal Skills I: Personal Branding and Networking | 4,5 | P |
| Business Models III: Intrapreneurship | 3 | P |
| Generation of Digital Spaces | 3 | DEHD |
| Critical Spirit | 3 | DEHD |
| SEO, SEM and ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM |
| e-Commerce Creation: Prestashop, Magento | 3 | DEHDM |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Market Research II | 4,5 | OB |
| Relationship, Direct and Interactive Marketing | 4,5 | OB |
| Marketing, Information Systems and Data-Driven Automation | 4,5 | OB |
| Distribution and E-Commerce Policy | 6 | OB |
| Pricing and Cost Policy | 6 | OB |
| Commercial Negotiation Techniques | 4,5 | OB |
| Predictive Modeling I: Consumption Patterns | 6 | P |
| Software as a Service (SAS) | 4,5 | P |
| Personal Skills II: Leadership, Coaching and Team Management | 3 | P |
| Multiculturality Management | 3 | P |
| Business Ethics | 3 | P |
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Financial and Legal | 3 | P |
| Narrative Methodologies | 4,5 | P |
| Christian Social Thought | 3 | DEHD |
| Creative Development | 3 | DEHD |
| SEO Audit: Screamming Frog, SEO meta in one click | 3 | DEHDM |
| Christian Social Thought | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Elective 4 | 4,5 | OP |
| Marketing Plan | 6 | OB |
| Academic Credit Recognition | 6 | OB |
Annual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Internships | 24 | OB |
| Final Degree Project | 6 | OB |
Electives GRMKº semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Analysis and Forecasting | 4,5 | OP |
| New Trends in Marketing and Sales | 4,5 | OP |
| Digital Marketing Analytics and Metrics | 4,5 | OP |
| Human Resources Management | 4,5 | OP |
| Global Marketing Strategies | 4,5 | OP |
| Global and International Marketing and Foreign Trade | 4,5 | OP |
| Sectorial Marketing | 4,5 | OP |
| Marketing and Communication Management | 4,5 | OP |
| Internal Marketing | 4,5 | OP |
| Political Marketing | 4,5 | OP |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Big Data Applications I: Implementation of Big Data Projects | 6 | P |
| Business Intelligence | 6 | P |
| Cloud Services Providers | 6 | P |
| Data Driven Corporations: Medium Sensitivity Data Management | 4,5 | P |
| Business Ethics | 3 | P |
| Impact Measurement | 4,5 | P |
| Energy Transition | 4,5 | P |
| Responsible Consumption and Production | 3 | P |
| ESIC Service Learning I: Volunteering in the Community | 6 | P |
| Creation of Digital Spaces | 4,5 | P |
| Databases | 4,5 | P |
| Design Thinking | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| Market Research | 3 | P |
| Business Ethics | 3 | P |
| Business Models IV: Go to Market | 3 | P |
| Personal Skills II: Leadership, Self-Management and Team Management | 3 | P |
| Entrepreneurial Ecosystem III: Attendance at Trade Fairs, Companies, Bootcamps, Awards | 3 | P |
| E-Markets | 4,5 | P |
| ESIC Garage I: Team Coach | 6 | P |
| Mindlab | 3 | DEHD |
| Business Ethics | 3 | DEHD |
| Leadership | 3 | DEHD |
| My Digital Footprint | 3 | DEHD |
| Data Visualization in BSS Intelligence: PowerBi, Tableau | 3 | DEHDM |
| Customer Management and Community Management: SalesForce | 3 | DEHDM |
| Business Ethics | 3 | DEHDM |
| Diploma Thesis | 3 | DEHDM |
1st semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| The fifth year is only taken if you do a double degree combining the Bachelor's Degree with a Higher Degree. By selecting the single Degree with a Diploma you will take the total number of credits in 4 years. | ||
| Big Data Applications II: Implementation of Big Data Projects II | 6 | P |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | P |
| Data Driven Corporations II: High Sensitivity Data Management | 6 | P |
| Big Data Applications IV: Black Ops Identification | 6 | P |
| Artificial Intelligence and Neural Networks | 6 | P |
| Sustainability Management | 6 | P |
| Reporting and Accountability | 4,5 | P |
| Demographics, Transportation and Mobility: Smart Cities | 3 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| New Economies | 4,5 | P |
| ESIC Service Learning II: Social Business Consulting | 12 | P |
| Dashboarding | 6 | P |
| Enterprise Resource Planning ERP | 6 | P |
| Machine Learning | 4,5 | P |
| Advanced Digital Analytics | 4,5 | P |
| Digital Talent Management | 4,5 | P |
| Advanced Digital Marketing Strategies | 4,5 | P |
| Advanced E-Commerce | 6 | P |
| Digital Production I | 6 | P |
| Global Innovation: Processes, Product and Structure | 4,5 | P |
| Elective 1 | 3 | P |
| Elective 2 | 4,5 | P |
| ESIC Garage II: Team Coach | 12 | P |
2nd semester
| SUBJECT | ECTC | TYPE |
|---|---|---|
| The fifth year is only taken if you do a double degree combining the Bachelor's Degree with a Higher Degree. By selecting the single Degree with a Diploma you will take the total number of credits in 4 years. | ||
| Modeling Categorical Variables | 6 | P |
| Predictive Modeling II: Online Dropout Patterns | 6 | P |
| Predictive Modeling III: Public Opinion and Consent | 6 | P |
| Natural Language Processing: Chat-bots | 6 | P |
| Analytical Neuromarketing | 6 | P |
| Corporate Governance | 3 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| International Scenario: Global Institutions in International Trade and Policy | 4,5 | P |
| Sustainable Investment - ESG | 4,5 | P |
| ESIC Service Learning III: Social Entrepreneurship | 12 | P |
| Business Intelligence | 6 | P |
| Social Media Management | 4,5 | P |
| Fintech & Blockchain | 4,5 | P |
| ESIC Garage | 6 | P |
| Financing Resources for Digital Entrepreneurship | 4,5 | P |
| Advanced Digital Business Models | 4,5 | P |
| Digital Production II | 6 | P |
| Global Mindset | 4,5 | P |
| Elective 3 | 4,5 | P |
| Personal Skills III: Public Speaking, Debate and Interpretation | 3 | P |
| ESIC Garage III: Team Coach | 12 | P |
Employability
+2.000
annual job offers managed by ESIC
96%
of employability (employability ratio of the ESIC University group)
30%
From Internship to Labor Contract (internship in a company)
JOB OPPORTUNITIES
Our Marketing Degree provides you with the necessary skills and knowledge to work in various sectors, such as advertising, public relations, market research, brand management and sales, among others.
Brand Manager
Responsible for the company's brand, you will have to manage the company's image and make key decisions to manage its reputation, positioning and identity in the market.
Product Manager
Responsible for the management of the company's products, from their creation, development and launch, being in charge of their life cycle and meeting the customer's needs.
Social Media Marketing
His responsibilities within social media include creating and publishing content, interacting with the audience, analyzing metrics and developing strategies to increase engagement and reach across platforms.
Market research
Professional in charge of collecting, analyzing and interpreting data related to the market in which a company operates through market research, trends, competition, target and environment. Provides key strategic information for the business.
CRM
Responsible for managing CRM, a technology system designed to manage customer relationships. As a strategy, it involves focusing on understanding customers' needs and preferences in order to offer them products and services that meet their expectations and foster loyalty.
E-commerce
Person in charge of supporting and supervising a company's online sales. Create and implement e-commerce strategies to facilitate the customer's shopping experience and optimize sales. Their goal is to drive sales growth and maximize profitability through the e-commerce platform.
WHERE DO OUR STUDENTS WORK?
PROFESSIONAL DEVELOPMENT UNIT UDP
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students have completed internships. Some companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
INTERNATIONAL MOBILITY OPTIONS
University exchange within the European educational space.
European Union countries
It can be one semester or two semesters (one full year) *.
For 3rd, 4th and 5th year students In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be one semester or two semesters (one full year) *.
For students of 3rd, 4th and 5th year In the case of single Official Degrees it will be a maximum of one year, either full or two separate semesters. In the case of Double Degrees (Official Degrees + Higher Degrees) it will be a maximum of 3 semesters**.
*If the stay is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in 3rd, one semester in 4th and one semester in 5th) or a full year in 3rd and one semester in 4th or 5th year.
The amount corresponding to the course at ESIC will be paid.
University exchange in multiple destinations according to agreements.
United States, Ireland and France.
It can be one semester or two semesters (one full year) *.
For 3rd and 4th year students It will be a maximum of one year, either a full year or two separate semesters.
*If the stay is for a full year, it must be done in the 3rd year.
This program entails payment of training at the host university and payment of the course fee at ESIC.
The student can look for a destination of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University exchange for students of the Higher Degree in Global Marketing Management and for 5th year students studying a Double Degree (Official Degree + Higher Degree).
Everyone.
Stay for only one semester, either the 1st or 2nd semester. In the case of Dual Degrees, it may be your third international semester.
Mobility to add an official degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term summer mobility.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official accreditation certificate in the language in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level and score of the language varies according to the destination and institution.
- If you are studying for a Bachelor's Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying an Official Degree at Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or program, you must have passed all the courses of the first year at the time of application.
- The application for the chosen mobility program must be made in the year prior to the year in which the mobility is to be carried out.
*International destinations are limited, subject to change.
All international options incur additional costs.
ADMISSION PROCESS
We will accompany you throughout the process, guiding and advising you to choose the best option for your professional career.
1 orientation
- Request information by leaving your contact information and you will receive confirmation of your request.
- The admissions team will contact you to coordinate a personalized counseling.
2 requirements and
documentation
After the orientation, you will need to arrange with your counselor a day to take the admission tests, which you can take any day of the week.
In addition, you will need to send the required scanned documentation to your consultant before testing.
3 admission
admission tests
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Motivation Letter.
- Business Case
- English test*.
* This test is not exclusive. Candidates who have an official English certificate do not need to take this language test.
4 RESERVATION OF PLACE
AND REGISTRATION
Once you pass the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and registration fees within the period indicated by your advisor.
The formalization of the enrollment will take place when you have access to the virtual campus and the corresponding period opens.
The Student Services Office will advise you on the next steps to take.
CREDIT RECOGNITION AND TRANSFERS
Are you thinking of pursuing a university degree after finishing your Higher Level Training Cycle or do you simply want to change universities?
- - Gather the necessary information to make your application for credit recognition.
- - We will evaluate your application and we will give you an answer as soon as possible with the credit recognition study.
- - Once the results have been received, you will be able to apply for the admission test for the Official Higher Degree in which you are interested.
SCHOLARSHIP AND AID PLAN
Financial issues should not be an obstacle that prevents you from achieving your goals. Make sure you have a training with a future.
- - National Mobility
- - International Alumni
- - Academic Excellence
- - Enrolled Siblings
- - Alumni
- - Large Family
- - Single Parent Family
- - Entrepreneurship
- - Diversity Scholarship
- - ESIC Study Grants
- - Doctorates
- - Agreement with educational centers
- - ESIC CFGS Students
- - Agreement with companies
Where is it taught?
ESIC University Campus
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
View in Google Maps
On-site modality
Language: Spanish
FREQUENT QUESTIONS
The Diploma consists of having complementary subjects during your degree and in 4 years you will be awarded the degree plus the diploma. On the other hand, with the Superior Degree you will have complementary subjects during the degree plus a 5th year exclusively of degree subjects. Therefore, you will finish your university experience in 5 years with the Bachelor's Degree and the Higher Degree."
Depending on the type of scholarship or grant there is a different deadline. You can access this link to check them.
Yes, you can study our Higher Degree in Global Marketing Management at ESIC University, which is the degree with the highest degree of specialization in marketing and a reference in Spain.
OTHER DEGREES YOU MAY BE INTERESTED IN
WHAT TO STUDY NEXT
ESIC AGENDA
Open Day. ESIC UNIVERSITY - January 30th
