- Date of publication
- Marzo 2016
- Marketing and Communication
- Ebook
¿Es el comercio electrónico una alternativa a los negocios tradicionales?¿Es la forma más económica y efectiva de llegar a una nueva audiencia y eliminar fronteras?
Como buen gallego, la respuesta es depende. Es cierto que la tecnología se ha abaratado, y que las diferentes estrategias y tácticas aplicadas al marketing digital ofrecen un abanico de oportunidades a pequeñas y medianas empresas que quieren expandir sus negocios abriendo nuevos canales de venta. Hasta hace poco tiempo la posibilidad de publicitarse y llegar de forma masiva a la audiencia estaba reservada a unos pocos privilegiados…
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