Comunicación, Publicidad e Imagen, Marketing
Libros de Marketing
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Commercial and Sales, Strategic, Marketing
EGOLOGY
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Strategic, Marketing, Operational and Sectorial
EL PLAN DE MARKETING EN LA PRÁCTICA
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Communication, Strategic, Marketing, Operational and Sectorial, Advertising and Image
CORPORATE SOCIAL RESPONSIBILITY
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Digital and Interactive, Marketing
ARTIFICIAL INTELLIGENCE FOR MARKETING
Eduardo Liberos Hoppe, Silvia Ahumada Luyando, Miranda Sanchez Ahumada
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Commercial and Sales, Direct, Digital and Interactive, Marketing
Case Yet Technology: digital transformation of the point of sale with the Corner Retail programme
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Commercial and Sales, Business, Finance, Marketing
Irakaskuntza kasua. Sarkis-Lagunketa
Cristina López Caro, Miguel Ángel Peña Cerezo, Vicente Ruiz Herrán
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Comercial y Ventas, Empresa, Estratégico, Marketing, Operativo y Sectorial
Irakaskuntza kasua. Cafés La Brasileña
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Commercial and Sales, Business, Finance, Marketing
Irakaskuntza kasua. Sarkis-Lagunketa
Cristina López Caro, Miguel Ángel Peña Cerezo, Vicente Ruiz Herrán
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Commercial and Sales, Direct, Digital and Interactive, Marketing
Caso MiVet: pionero en la innovación de la experiencia del cliente a través del CRM y la automatización de marketing
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Consumer Behavior, Digital and Interactive, Marketing
Consumer engagement
Silvia Ahumada Luyando, Eduardo Liberos Hoppe, José Antonio Miranda Villalón, Álvaro Núñez Quevedo, Sergio Prieto Valentín
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Direct, Digital & Interactive, Strategic, Marketing, Operational and Sectorial
Case The silent war. Online, offline, D2C and private labels.
