Case The silent war. Online, offline, D2C and private labels.

José Luis Ferrero Navarro

Publication: May 2023
Edition: 1st
Pages: 23
Book size: 346 KB
Format: ebook.
MODEL: 9788419480965
ISBN ebook: 9788419480965
Ebook price: 6€.

Synopsis and Contents

The case consists of two parts. The first part presents the situation and asks the students to analyze the decisions taken and propose strategies and action plans, putting themselves in the shoes of the different actors. And the second part, where the outcome of the case is known and the current competitive situation between manufacturers, brands and consumers is analyzed.

1st Story of how José Ortega lost his job, regained it later and in between a manufacturer and a distributor react to a new player in the market.

2nd We will learn the outcome of the first part of the case and analyze the current competitive situation between manufacturers, brands and consumers.

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About the author

José Luis Ferrero Navarro

Degree in Economics and Business Administration from the University of Valencia, Diploma in Management Development PDD by IESE, Master in Marketing and Sales Management GESCO by ESIC and Master in Digital Marketing by EUDE Business School.

In Spain he teaches E-Commerce at ESIC and Marketplaces at IE and also collaborates in some in-company programs at ISDI. Internationally, he is a regular visiting professor at UBI Business School (Belgium) and, previously, at other universities such as SISU, Shanghai International Studies University or the Panamerican Business School. He has collaborated with the publishing house Palgrave Macmillan as a reviewer of academic manuals in English on digitalization and global business.

José Luis has more than 25 years of experience in management positions in different companies, and has led several teams within the e-commerce sector. He currently leads the Commerce team at Publicis Groupe España. Previously he was Director of eCommerce at Philips, MarCom at Signify and Business at vdSHOP. He has been advisor in different organizations and speaker in several professional and academic meetings, such as the University of Bristol (UK) or the eShow (Spain).

https://www.linkedin.com/in/joseluisferrero/

https://twitter.com/Joseluisferrero