José María Sainz de Vicuña Ancín

D. in Economics and Business Administration from the Universidad Autónoma de Madrid, Master in Business Administration (MBA) from the London Business School (University of London) and a degree in Economics and Business Administration from the Universidad de Deusto.

Since 1976, when he began his professional and teaching activity, he has held various positions in the university (faculty secretary, department director, director of the Master's Program and vice-dean) and in the company (marketing director, marketing and accounts director, business unit director, general manager, member of various boards of directors and chairman).

As a senior management consultant, he has collaborated with numerous governments, organizations, institutions and multinational, national and local companies of all sizes. He has also been a regular speaker at business forums.

He is currently president of SDV and of the non-profit association SDV Elkartea, a member of the Board of Directors of the Orfeón Donostiarra and a company director.

According to CEDRO's latest ownership statement, he is the author of more than 80 books. Among them are: El plan de marketing en la práctica ( 25 editions); El plan estratégico en la práctica (5 editions); Alianzas estratégicas en la práctica; Plan de internacionalización de la pyme en la práctica; El plan de marketing en la pyme (3 editions); Innovar con éxito; Internacionalización e innovación de la empresa; Emprendimiento en la práctica; La distribución comercial: Opciones estratégicas ( 2 editions); El plan de marketing digital en la práctica (4 editions); Crear una empresa en la práctica; and Marketing estratégico para el pequeño y mediano comercio (5 editions). He has written numerous articles on marketing and strategy. And he has been a member of the Editorial Committee of the Harvard Deusto Marketing and Sales magazine, among others.