Comunicación, Publicidad e Imagen, Marketing
Libros de Comunicación, Publicidad e Imagen
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Communication, Advertising & Image, Direct, Digital & Interactive
Case The awakening of a sleeping giant
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Consumer Behavior, Communication, Advertising and Image, Marketing
FASHION MARKETING AND COMMUNICATION
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Communication, Advertising and Image, Commercial Research
MINICASE. Foreign Tourism as a Promotional Tool for Foods & Beverages from Spain.
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Communication, Advertising and Image
Minicase. ABBA Voyage: 50 years in business!
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Comunicación, Publicidad e Imagen, Marketing
Minicaso. BBVA Aprendemos juntos. Contenido de alto valor para conectar una marca
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Communication, Advertising and Image
Caso Descubriendo el tesoro Real: una estrategia de comunicación
Blanca Herrero Báguena, Laura Moreno Maynero, Paula Andrea Nieto Alemán
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Comunicación, Publicidad e Imagen, Marketing
COMUNICACIÓN GLOBAL
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Comunicación, Publicidad e Imagen, Marketing
IMAGEN CORPORATIVA
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International Trade, Consumer Behavior, Communication, Advertising and Image, Marketing
Hakims' Pastry case. From operational efficiency to strategy
Arianna Gnecco, Paula Andrea Nieto Alemán, María Guijarro García, Esther Pagán Castaño
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Consumer Behavior, Communication, Advertising and Image, Marketing
Psychological marketing
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Comunicación, Publicidad e Imagen, Marketing
Case Dual crisis management challenge at H&O
