ARTIFICIAL INTELLIGENCE FOR MARKETING

How technology will revolutionize your strategy

Eduardo Liberos Hoppe Silvia Ahumada Luyando Miranda Sánchez Ahumada

Publication: January 2024
Edition: 1st
Pages: 384
Book size: 24 x 17 cm.
Format: printed book.
MODEL: 9788411920148
ISBN ebook: 9788411920162
Price in printed format: 29€.
Ebook price: 16.99€.

Synopsis and Contents

How to apply AI in marketing? The reader will learn how AI is created, what techniques we can use in marketing, and the tools and platforms that work best in marketing. The authors have worked with 476 AI platforms, and the book explains the best uses for marketing disciplines: segmentation, market research, positioning, product marketing, pricing policy, distribution, guerrilla marketing, digital marketing, e-commerce, among others.

The book is divided into 7 chapters, where all the tools and techniques that a manager can use to implement an AI program in the marketing area are covered in depth. It also teaches how the new marketing AI platforms and solutions work,

The authors are renowned professionals who have developed their careers in major Spanish and American corporations. They have won some of the most prestigious awards in the world of communication and are guest lecturers at some of the best business schools and universities in Spain and Latin America, such as ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA and the Universidad Panamericana. They are also regular speakers at specialized congresses in the advertising sector and universities such as Universidad Complutense, Universidad Iberoamericana, ITESO or TEC-Monterrey.

The book Artificial Intelligence for Marketing is aimed at marketing managers, large corporations and managers of SMEs and university students in their final years of studies in Business Administration and Management, Marketing and Business Management.

You can listen to the podcast on Spotify or watch the interview on Youtube .

Index

Prologues.- Introduction to artificial intelligence applied to marketing.- Data analysis.- Machine learning.- Uses of artificial intelligence in marketing.- Artificial intelligence techniques for marketing.- Prompts for chatbots.- AI platforms in marketing. Bibliography.

Buy print edition Buy ebook version

Go to the site

Request a sample

About the author

Eduardo Liberos Hoppe

Eduardo Liberos Hoppe CEO at Mediara

Degree in Marketing from ESIC, MBA from Universitat Politécnica de Catalunya, Master in Financial Management from ESIC, Master in Technology from Instituto de Empresa, postgraduate degree in Marketing Management from Wharton and postgraduate degree in Information Management from Harvard. Specialist in marketing, technology and e-commerce, with more than 25 years of experience working for international clients such as Carat, Hasbro, GMC, Renault, Tena, Nivea, Heineken, Banco Santander, Movistar, BBVA, Google, Monster, Turespaña, Famosa, TÜV Rheinland, Yahoo, Dell, Auna, BNP Paribas, Waldo's, CB Richard Ellis, Comunidad de Madrid, Ferroli-Cointra or Lladró, among others.

Co-author of the following books: Lo que se aprende en los mejores MBA II (Gestión 2000), El libro del comercio electrónico, El libro del marketing interactivo y la publicidad digital and Consumer engagement, all from ESIC Editorial.

in/eduardoliberos/

Silvia Ahumada Luyando

CEO at IEDGE Business School

Master's Degree in Organizational Development from UDEM, Senior Management Program from IPADE, Program in Leadership and People Management from IESE and Bachelor's Degree in Administration and Industrial Relations from Universidad Panamericana.

Silvia Ahumada is one of the leading specialists in management and people management, with more than 25 years of experience working in corporations such as Hewlett-Packard and Universidad Panamericana.

He has developed his professional career in areas he is passionate about: Internet, education, HR, talent development and training. He has been using the potential of the Internet to make a global impact since 2009.

in/silviaahumada/

Miranda Sánchez Ahumada

IA Manager at Mediara

Medical Doctor by the UAG. Master in Digital Marketing at IEDGE Business School. He has developed part of his professional career in Mediara in the management of digital campaigns for international clients, implementing automatic management models and budget optimization. His profile is unique, where he combines his medical knowledge of the human mind with the implementation of AI models in the marketing world.

in/miranda-m-sanchez/