Communication, Advertising & Image, Direct, Digital & Interactive
Libros de Directo, Digital e Interactivo
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Commercial & Sales, Direct, Digital & Interactive, Corporate, Strategic, Marketing, Operational and Sectorial
RETAIL REVOLUTION
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Direct, Digital & Interactive, Strategic, Marketing, Operational and Sectorial
Alpe Woman Shoes case. Fashion Made in Spain
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Commercial and Sales, Direct, Digital and Interactive, Marketing
Case Yet Technology: digital transformation of the point of sale with the Corner Retail programme
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Direct, Digital and Interactive, Strategic, Operational and Sectoral
IX International Symposium on Applied Innovation
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Commercial and Sales, Direct, Digital and Interactive, Marketing
Caso MiVet: pionero en la innovación de la experiencia del cliente a través del CRM y la automatización de marketing
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Direct, Digital & Interactive, Strategic, Marketing, Operational and Sectorial
Case The silent war. Online, offline, D2C and private labels.
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Comunicación, Publicidad e Imagen, Directo, Digital e Interactivo, Estratégico, Marketing, Operativo y Sectorial
Caso HomePaq y CityPaq: la solución omnichannel para la paquetería de Correos
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Directo, Digital e Interactivo, Marketing
Caso GrupoV: de revista a revista. Retos de la transformación digital en el sector editorial
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Comercial y Ventas, Directo, Digital e Interactivo, Estratégico, Marketing
MALA CONDUCTA
Diana Gavilán, Gema Martínez Navarro, Susana Fernández-Lores
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Commercial and Sales, Direct, Digital and Interactive, Marketing
Caso Yet Technology: transformación digital del punto de venta con el programa Corner Retail
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Direct, Digital & Interactive, Strategic, Marketing, Operational and Sectorial
MARKETING DEL VINO
