Consumer Behavior, Communication, Advertising and Image, Marketing
Pepe Martínez Rodríguez
He holds a degree in Psychology from UCM, studied psychoanalysis at CEAP and is an expert in neuromarketing (member of the Neuromarketing Science and Business Association, NMSBA).
He has spent his entire professional career (40 years) in the field of market research, today business intelligence (Metra Seis, Synapse Marketing Research, Ideas para..., Ergo Advanced Research, Millward Brown and Kantar).
In the last 20 years, within Millward Brown and Kantar, he has held different management positions. He is currently a consultant and lecturer at undergraduate and postgraduate level at different universities and business schools.
Pepe is an expert in the following disciplines: Business intelligence, Neuroscience and neuromarketing and Consumer behavior.
He has won four times the award for the best paper in the seminars organized by AEDEMO (today, Insights + Analytics Spain): El análisis y la interpretación es un proceso ( Sitges, 1997), Channel connection: el mundo interno de la audiencia (Córdoba, 2006), La tercera juventud ( Madrid, 2008), Neurociencia: viaje alucinante al fondo de la mente ( Barcelona, 2010).
He is the author of the following books: Cualitativa-mente. Los secretos de la investigación cualitativa (ESIC Editorial, 2008). An English version is also available: Qualitology. Unlocking the secrets of qualitative research (ESIC Editorial, 2008), The consumer mind. Brand perception and the implications for marketers (Kogan Page, 2012), Los personajes de tu mente ( Plataforma Editorial, 2013) and Neuroinsights. La neurociencia, el consumidor y las marcas ( ESIC Editorial, 2021).
He has given training sessions and lectures at multiple universities and forums, both nationally and internationally.
neuro.brain@outlook.es
