Juan Luis Urcola Tellería

He holds a degree in Economics and a Master's degree in Personnel Management and Marketing Management. He has been Director of Human Resources, Director of Marketing and Director of General Services at Kutxa-Caja de Ahorros de Gipuzkoa y San Sebastián.

In 2006 he created the company Urcola: Formación y Consultoría, where he has been working as a consultant and trainer in management development programs, especially in the areas of people management, leadership, teamwork, motivation and communication.

He is the author of several books, including El mus y las funciones directivas ( 1985-2005), Cartas a mi hija ( 1986), Todos podemos ser más felices (1996), Dirigir personas en tiempos de cambio (1998), Factores clave de dirección ( 2000), Acertar a vivir (2001), Cómo hablar en público y efectuar presentaciones profesionales (2003), Dirigir personas: Background and Forms (2003), Motivation Starts with Yourself (2005), The Pending Revolution (2011), Management and Sensitivity (2013), Practical Handbook of Business Communication ( 2015), Participatory Management (2017), Conflict Management: Theory and Practice (2019), The Keys to Management (2020) and On Life and Death (2020).