Commercial and Sales, Communications, Strategic, Marketing
Communication, Marketing, Advertising and Image
1st edition
Este libro esta dirigido principalmente a quienes por razón de su cargo o profesión , se encuentran en la necesidadde tener que comunicarse oralmente, de forma esporádica o frecuente, temen formular una pregunta o intervenir ante un grupo de personas.
He holds a degree in Economics and a Master's degree in Personnel Management and Marketing Management. He has been Director of Human Resources, Director of Marketing and Director of General Services at Kutxa-Caja de Ahorros de Gipuzkoa y San Sebastián.
In 2006 he created the company Urcola: Formación y Consultoría, where he has been working as a consultant and trainer in management development programs, especially in the areas of people management, leadership, teamwork, motivation and communication.
He is the author of several books, including El mus y las funciones directivas ( 1985-2005), Cartas a mi hija ( 1986), Todos podemos ser más felices (1996), Dirigir personas en tiempos de cambio (1998), Factores clave de dirección ( 2000), Acertar a vivir (2001), Cómo hablar en público y efectuar presentaciones profesionales (2003), Dirigir personas: Background and Forms (2003), Motivation Starts with Yourself (2005), The Pending Revolution (2011), Management and Sensitivity (2013), Practical Handbook of Business Communication ( 2015), Participatory Management (2017), Conflict Management: Theory and Practice (2019), The Keys to Management (2020) and On Life and Death (2020).
Commercial and Sales, Communications, Strategic, Marketing
Communication, Strategic, Operational and Sectorial, Publicity and Image
Communication, Advertising and Image
Communication, Strategic, Marketing, Operational and Sectorial, Advertising and Image
Communication, Corporate, Operational and Sectorial