Commercial Research, Marketing
Libros de
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Comunicación, Publicidad e Imagen, Marketing
IMAGEN CORPORATIVA
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International Trade, Consumer Behavior, Communication, Advertising and Image, Marketing
Hakims' Pastry case. From operational efficiency to strategy
Arianna Gnecco, Paula Andrea Nieto Alemán, María Guijarro García, Esther Pagán Castaño
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Direct, Digital & Interactive, Strategic, Marketing, Operational and Sectorial
Alpe Woman Shoes case. Fashion Made in Spain
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MINICASO. De pipas a chocolatinas con Grefusa
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Consumer Behavior, Communication, Advertising and Image, Marketing
Psychological marketing
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Comunicación, Publicidad e Imagen, Marketing
Caso Hemingway & Old: doble crisis reputacional
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Comunicación, Publicidad e Imagen, Marketing
Case Dual crisis management challenge at H&O
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Comunicación, Publicidad e Imagen, Marketing
Caso Babybel: tradición e innovación. Estrategia de una marca exitosa
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Consumer Behavior, Business, Strategic, Marketing, Mathematics, Marketing Strategy
Mathematical models applied to the prevention of customer churn in early stages of the relationship.
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MINICASO. Reconducción de malas prácticas en la gestión del NPS
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Comunicación, Publicidad e Imagen, Marketing
Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia!
