Communication, Marketing, Advertising and Image
Introduction to marketing and communication in the company
Alberto Prado Román, Alicia Blanco González, Carmelo Mercado Idoeta
Carmelo Mercado Idoeta
Professor at the Universidad Rey Juan Carlos. Author of books in publishing houses such as ESIC, McGraw-Hill or Dykinson. Author of numerous articles and research monographs.
monographs. Director of 22 doctoral theses. Member of AEDEM and founding member of AEMARK.
