Communication, Marketing, Advertising and Image
Introduction to marketing and communication in the company
Alberto Prado Román, Alicia Blanco González, Carmelo Mercado Idoeta
Alicia Blanco González
Professor at the Universidad Rey Juan Carlos. PhD in Marketing. Coordinator of the Master in Foreign Trade (Chamber of Commerce - URJC). Author of articles
in Management Decision, European Journal of International Management, REEDE, CEDE or ESIC Market. General Secretary of the Camilo Prado Foundation.
