Corporate, Strategic, Operational and Sectoral
Irakaskuntza kasua. i+Med: ingeniaritza biomedikoko zientzilarien kooperatiba bat
Oihana Valmaseda Andia, Javier Forcada Sainz, Cristina López Caro
Professor at the University of the Basque Country UPV-EHU. PhD in Economics and Business Administration.
She has directed doctoral theses on Ecological Marketing, Sustainable Management of Urban Waste and Marketing and Image of the University. His lines of research deal with Image Management and Experiential Marketing in higher education institutions.
He has held various positions of responsibility as Vice-Rector for Economic Affairs of the UPV-EHU. He has also been General Director of the Basque Institute of Statistics (EUSTAT).
Undergraduate and postgraduate professor in the area of Marketing at the Faculty of Economics and Business of the UPV/EHU.
Irakasle titularra UPV-EHU Euskal Herriko Unibertsitatean. Economy and Enterprise Department.
Marketin ekologikoari, hiri-hondakinen kudeaketa iraunkorrari, marketinari eta unibertsitatearen irudiari buruzko doktore-tesiak zuzendu ditu. Bere ikerketa-ildoek Irudiaren Kudeaketa eta Esperientzia Marketina jorratzen dituzte Goi Mailako Hezkuntza Erakundeetan.
Erantzukizuneko hainbat kargu izan ditu UPV-EHUko Ekonomia Gaietarako errektoreorde gisa. Euskal Estatistika Erakundeko (EUSTAT) zuzendari nagusia ere izan da.
UPV/EHUko Ekonomia eta Enpresa Fakultateko Marketin arloko gradu eta graduondoko irakaslea.
Corporate, Strategic, Operational and Sectoral
Oihana Valmaseda Andia, Javier Forcada Sainz, Cristina López Caro
Corporate, Strategic, Operational and Sectoral
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