Hoy Es Marketing returns to IFEMA on its 20th anniversary

• Hoy Es Marketing', the reference meeting for Marketing professionals organized by ESIC University celebrates its twentieth edition on April 18 and returns to IFEMA. The registration period is open until full capacity is reached.

• Entitled 'New questions, new solutions, new people: standing out in the new age of marketing & technology', the meeting promises to bring together the largest community of professionals from the world of marketing, business, communication and technology to share knowledge and trends in the sector.

Madrid, April 4, 2024. Hoy Es Marketing (HEM), the reference meeting for Marketing, Business and Technology professionals, celebrates its twentieth edition on April 18. The meeting returns to its usual forum: IFEMA's North Convention Center, and the registration period for the event is now open. registration is still open until full capacity is reached.

Under the title 'New questions, new solutions, new people: standing out in the new age of marketing & technology', the meeting will feature more than 15 speakers, who will talk about issues related to Marketing and Technology, concerning Marketing Vision, Revenue Operations, Customer Obsession, Branding vs Performance, First & Zero Party Data, Data + AI, Content Marketing & Social Commerce, New Mass & Disruptive Media, Social Hacking and Growth Marketing & Growth Hacking.

Elena Salamancajournalist from Antena 3, will act as master of ceremonies. The opening of the day will be in charge of Eduardo Gómez Martín, president of ESIC University after whose welcome will give way to interesting interventions around the keys of Marketing today, among which we can list Enrique Benayas, CIO of ESIC University, who will speak about the study ESIC Marketing Foresigth; Ximena Daud, Chief Revenue Officer at DoGood People, who will speak about Revenue Operations; Eduardo Dívar, General Director of KIA Spain, whose intervention will focus on Customer Obssesion.

Lola Fernández, marketing director of La Vaguada shopping center, and Jesús Hernández, assistant manager of the same center, will explain how La Vaguada works to connect brands and consumers.

Alfonso FernándezCMO & Head of Ecommerce-Direct to Consumer (D2C) in Samsung Electronics, will be in charge of closing this block and will give a presentation on social purpose, focused on inclusive AI with local impact.

The second part of Hoy Es Marketing will begin with a panel of experts on trends, opportunities and challenges in Marketing moderated by Chema Visconti, Director of Masters in Digital Marketing & Digital Business ESIC University - ESIC Business, with the participation of Pablo Monge, Managing Director at Globant Create; Óscar Soriano, Founder and CEO Play the Game; Esther Morell, Director of Marketing and Communication at Ilunion; José Estrada, Global Omnichannel Manager at Hijos de Rivera; and Pablo López-Barajas, Director of Special Solutions and Events at Atresmedia Publicidad.

Next, Ilia Topuria, reigning UFC featherweight champion, and Valentin Hernandez, PR & Brand Manager of Ilia Topuria, will discuss the keys to the success of the Ilia Topuria brand.

The afternoon speeches will begin with a presentation on Martech: technology applied to marketing, moderated by Carlos Vizoso, CTO and Director of Digital Innovation at ESIC University, with the participation of María Ángeles Santos, Regional Vice President Sales and Julio Villalobos, Senior Director, EMEA Digital Transformation Education Industry, from Salesforce, and Alberto Granados, Country General Manager - President Microsoft Spain.

The following presentations will address the topics of The Power of Personal Branding and Leadership and Marketing, given by two high-level experts: Rose Cartolari, international expert in Strategy and Inclusive Leadership, and Bernardo Hernández, Investor and Advisor, respectively.

Finally, Silvia Leal (PhD), international expert in Trends and Technology, will present the conclusions of the meeting on augmented reality.

With all this, Hoy Es Marketing 2024 is a perfect opportunity to delve into the present and future of Marketing, Business and Technology, as well as to promote networking with all participants of the HEM community..

Download the Hoy Es Marketing 2024 Press Kit