Digital and Interactive, Marketing
ARTIFICIAL INTELLIGENCE FOR MARKETING
Eduardo Liberos Hoppe, Silvia Ahumada Luyando, Miranda Sanchez Ahumada
Digital and Interactive, Direct, Strategic, Operational and Sectoral
1st edition
This congress always focuses on educational innovation, proposing the latest trends and tools in education, which are facilitators of the processes of adaptation to change in the face of the challenges posed by the new educational, economic, social, political and technological scenario. This edition has focused on the development of intelligent and sustainable organizations with the capacity to adapt to new environments and circumstances, generated in times of crisis.
Its objective was to open a space for reflection that would make it possible to draw paths and future trends in teaching innovation, integrating the institutional, academic and business trinomial. For this reason, it was carried out in three clearly differentiated blocks. One aimed mainly at researchers (scientific area), another at teachers (informative area), and another at the company (application and transfer area).
Digital and Interactive, Marketing
Eduardo Liberos Hoppe, Silvia Ahumada Luyando, Miranda Sanchez Ahumada
Digital and Interactive, Business, Strategic, Operational and Sectorial
Consumer Behavior, Digital and Interactive, Marketing
Silvia Ahumada Luyando, Eduardo Liberos Hoppe, José Antonio Miranda Villalón, Álvaro Núñez Quevedo, Sergio Prieto Valentín
Digital and Interactive, Direct, Company, Human Resources
Digital e Interactivo, Directo, Empresa, Estratégico, Operativo y Sectorial
Jorge Cachinero Escudero, Fernando Gómez Ribelles, José Monfort Hurtado