Libros de Marketing

Strategic, Marketing, Operational and Sectorial

XXIV Congreso Nacional de Marketing. AEMARK 2012

AA. VV.
Strategic, Marketing, Operational and Sectorial

Marketing industrial

Juan Carlos Alcaide Casado, Mikel Mesonero de Miguel
Commercial Research, Marketing

Nuevas tendencias en investigación y marketing

María Jesús Merino Sanz, Estefanía Yágüez Lorenzo
Communication, Marketing, Advertising and Image

Planificación estratégica y gestión de la publicidad

Ana Sebastián Morillas, Raquel Ayestarán Crespo, Celia Rangel Pérez
Digital e Interactivo, Directo, Marketing

Guía del Social Media Marketing

Hugo Zunzarren, Bértol Gorospe
Strategic, Marketing, Operational and Sectorial

Marketing Management

Mencía de Garcillán López-Rua, Jaime Rivera Camino
Communication, Marketing, Advertising and Image

Imagen de marca y product placement

Miguel Baños González, Teresa C. Rodríguez García
Digital e Interactivo, Directo, Marketing

Quiero ser Community Manager

Chema Martínez-Priego
Strategic, Marketing, Operational and Sectorial

Geomarketing

Juan Carlos Alcaide Casado, Rocío Calero de la Paz, Raúl Hernández Luque, Ramón Sánchez-Bayton
Comercial y Ventas, Marketing

Formación de vendedores. Saber para vender

Víctor M. Molero Ayala, Jaime Rivera Camino
Strategic, Marketing, Operational and Sectorial

Product´s Flow & Display Management

Andrés Gusó Sierra
Strategic, Marketing, Operational and Sectorial

Estrategias de marketing

Ana Isabel Rodríguez Escudero, José Luis Munuera Alemán

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