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Entrepreneurship in three dimensions


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Company, Management Skills

1st edition

Entrepreneurship in three dimensions

Personal vision, education and agile methodologies to create your startup

David Alonso García Pedro López Sáez

  • Publication: June 2024
  • Edition: 1st
  • Pages: 320
  • Book size: 24 x 17 cm.
  • Format: printed book.
  • MODEL: 9788411920667
  • ISBN ebook: 9788411920674
  • Price in printed format: 32€.
  • Ebook price: 18.99€.

Synopsis and Contents

Entrepreneurship in three dimensions is not just a book, but an essential guide that will make a difference in your journey to entrepreneurial success. By linking the personal perspective, the socio-educational dimension and agile methodologies, this book offers a comprehensive approach to transform your ideas into a successful start-up or company.

The first part of the book dives into the personal dimension of entrepreneurship, unraveling the complexities and analyzing what an entrepreneur feels and thinks, with inspiring examples and practical advice.

The second part presents the educational and social dimension, proposing concrete actions and analyzing the ecosystems in which your company will be integrated. The third part deals with methodological aspects, guiding the entrepreneur through agile methodologies from ideation to the search for funding and project assessment.

With a practical approach, this book offers a comprehensive roadmap for those seeking to turn their entrepreneurial dreams into a successful reality.

Table of contents:

Introduction - PART I. The personal dimension of entrepreneurship - What is entrepreneurship - What does an entrepreneur feel and think? experiences of use and learning models. PART II. The educational and social dimension of entrepreneurship.- Entrepreneurship and non-university formal education in Spain: proposals for action for an entrepreneurial education.- Service-learning (aps): an educational methodology for the promotion of social entrepreneurship.- Entrepreneurship in open innovation ecosystems.- Madrid as an entrepreneurship ecosystem. PART III. The methodological dimension of entrepreneurship.- The entrepreneurial process: a theoretical introduction.- Devising solutions, building proposals: from research to the creation of the minimum viable product.- Project development and validation: from the business model canvas to the business model.- Searching for growth and profitability.- Financing and valuation of an entrepreneurial project.- Allegro ma non troppo: recapitulating and learning about the entrepreneurial project.- Bibliography.- The authors.

 

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About the author

David Alonso Garcia

PhD in Modern History (UCM, 2004) and expert in Education in Agents of Change by the University Camilo José Cela-Ashoka Spain, he is a professor in the area of Didactics of Social Sciences and Founder of The Crowd History. He has been Vice Dean of Innovation and New Technologies in the Faculty of Geography and History between 2015 and 2018. In 2012 he founded Learn & Enjoy Europa S.L. and completed his training in entrepreneurship at Babson College as a RedEmprendia Fellowship. He has been the director of Compluemprende-Oficina Complutense de Emprendimiento between 2021-2024. He has published more than 80 works including monographs, research articles, papers in international conferences on topics of economic history, education and entrepreneurship. In 2016 he won a runner-up prize in the University Entrepreneurship Awards, together with Asunción López-Varela for the Speaking-Taxi project and also received an Honorable Mention from the Ibero-American Network of Pedagogy (REDIPE).

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Pedro López Sáez

Professor of Business Organization at the Complutense University of Madrid (UCM). PhD in Business Management from the UCM (2005), with Extraordinary Award, he has a teaching experience of more than twenty years, of which the last ten have been dedicated to subjects related to entrepreneurship and business creation. Between 2015 and 2019, he has been coordinator of the University Master's Degree in E-Commerce at UCM, and between 2018 and 2023, director of the Pre-incubator of Companies of the Faculty of Commerce and Tourism at UCM. Currently, he is advisor for Entrepreneurship Strategies at the UCM Vice-Rectorate for Lifelong Learning, Employability and Entrepreneurship, director of the UCM-ISMS Forum Extraordinary Chair on Cybersecurity and Data Protection, as well as director of the Master of Lifelong Learning in Data Protection and Information Security (since 2021).

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