Authors

(Jérica-Castellón) holds a PhD in Hispanic Philology from the University of Valencia. She has a Master's Degree in Psychology and Management...

Professor accredited by ANECA. Professor of Business Organization at the Universitat Pompeu Fabra. Former professor...

With a degree in law, she developed her entire professional career at the advertising agency J.Walter Thompson, where she...

She holds a PhD in Industrial Engineering from the Universidad Politécnica de Valencia, as well as a master's degree from the...

D. in Marketing and Business Strategy, with international mention, from the University of Castilla-La Mancha.....