Monetizing social value in the orange economy

This book is the result of the participation of the eight main museums of the Basque Country (Museo San Telmo, Aquarium, Itsasmuseum, Archivo Diocesano, Chillida Leku, Minería del País Vasco, Artium Museoa and Museo de Bellas Artes de Bilbao), which have collaborated within the framework of Funko (Confederación Vasca de Fundaciones) in a process of action research, led by the University of the Basque Country UPV/EHU, oriented to the development to identify in monetary units the value transferred to society by each of these museums in the market, non-market and emotional areas of social accounting/stakeholder accounting in the environment of each entity.

The objective is to facilitate the application of social accounting (identification in monetary units of the value transferred to the different social stakeholders) in particular in museums and in general in the orange economy entities and, based on the experience of the participating museums, explain the methodological process; analyze each of the phases or milestones referring them to a specific museum where this aspect is significantly relevant and propose a unified model that facilitates the implementation of social accounting in other entities interested in it.

Index

Foreword - Introduction - Theoretical and methodological framework for the monetization of the social value distributed by museums - Art project - Social accounting applied to museums - Museo San Telmo. Social accounting applied to museums.- San Telmo Museum. Map of stakeholders from the perspective of social value generation.- Aquarium: dialoguing with stakeholders.- Itsasmuseum: matrix of non-market social value variables.- Diocesan Archive: calculating the reasonable value.- Chillida Leku: distribution of market value among stakeholders. Mining Museum of the Basque Country: calculating the intangible value of a museum.- Artium museoa (Museum of Contemporary Art of the Basque Country): ratios for the interpretation of results.- Bilbao Fine Arts Museum: the mission of a centenary museum with an eye on the future.- Systematization of the support process. Standardization and scalability of social accounting in the orange economy: the case of museums.- Social efficiency of public funding in the museum field.